Advertising & Mailing List

    Want to reach independent booksellers? ABA offers a variety of ways to do so, whether you’re a publisher, author, or industry vendor. And if you’re an ABA member bookseller, we have options for you, too: free Classified Ads are a benefit of membership.

    • The official ABA website is a great way to reach member and non-member visitors and reinforce your marketing message. On, ABA members and other industry professionals learn about upcoming association events and industry news, discover ways to maximize their ABA membership, view the latest news from Bookselling This Week and much more. Advertising on offers several cost-effective opportunities to position your company as a leader in front of an influential group of retail bookselling professionals.

      Please contact Meg Smith,, for information about advertising.

    Bookselling This Week (BTW) e-Newsletter   

    • Now more than ever, professionals consume information on the go. Headlines and links for Bookselling This Week, a dedicated section of, are sent out via email each Thursday as a weekly e-newsletter, reaching the inbox of more than 14,000 industry professionals. Bookselling This Week allows members to stay informed about timely industry topics and association news whether they are in the store or on the road.

      Please contact Meg Smith,, for information about advertising.

    The ABA Mailing List

    • The ABA bookstore mailing list is available for rental by ABA Regular and Associate members only. It is delivered electronically, in an Excel file format. Listings consist of the bookstore name, main contact, and full address; it does not include email addresses.To order the list, please complete the form found here. Please email with any questions.

    BTW Classified Ads

    • BTW is the voice for independent booksellers nationwide. From ABA initiatives to bookstore openings, updates on ABA member services to ABFFE's advocacy-related activities, BTW is a trusted, free resource for independents. Read the latest news.

    In addition to booksellers, BTW is read by publishers, agents, writers, distributors, wholesalers, and the media. Circulation is over 14,000, and headlines are published via a weekly e-mail every Thursday.

    • Classifieds appear on a dedicated page on the BTW website  Here's a sample.
    • All Regular ABA Member Bookstores in good standing may have up to four free 150-word, two-week Classified Ad insertions per calendar year.
    • Additional ads may be purchased at a 25% discount off the regular rate.

    Rates for Non-Members:
    Classified (non-commissionable): $100 per ad, with a 100-word maximum.

    Note: All classified ads require prepayment.

    To place a classified ad please contact Liz Button via e-mail or phone at 914-406-7520.


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