The Movement.
IndieBound is a community-oriented movement that enlightens the world about the value of independent businesses, promotes those values that make indies unique, and gives booksellers the tools for their stores and their communities to help spread the passion. IndieBound brings together booksellers, readers, indie retailers, local business alliances, and others who believe that healthy local economies help communities thrive.
Where it all began.
The ABA launched Book Sense in 1999 to bring publishers, authors, bookstores, and passionate readers together. By spotlighting the best books (The Book Sense Picks), the best booksellers, and the best bookstores, Book Sense built a devoted circle of literature lovers with a fiercely independent streak. Book Sense fans and participants know that independent booksellers provide individual experiences, helping customers find the book for them, not just the flavor of the month.

Turn the page, spread the word.
IndieBound takes Book Sense to the next level by empowering each member of the community to stand up and be proud. Love good books? Love sharing that passion with fellow readers? Love your local independent store? IndieBound celebrates the enthusiasm and energy of dedicated book fans and spreads the news. Whether it’s in your favorite bookstore or on the street, IndieBound raises awareness of the inimitable and inestimable value of independent businesses.
Indie is everywhere.
Though IndieBound was created by, and for, book lovers, the IndieBound movement extends beyond reading. Just as each town is special, the local businesses that serve that community provide for their constituents in a way that homogenized, international chain establishments never could. Whether you’ve found the perfect independent coffee shop, record store, hardware store, or other locally-owned business, IndieBound will help you get the word out.
The best of both worlds.
IndieBound builds upon the foundation of the Book Sense program, including:
| Previously: Book Sense | And now…IndieBound! |
| The Book Sense Picks | The Indie Next List |
| The Book Sense Bestsellers Lists | The Indie Bestseller Lists |
| Book Sense Gift Cards | The ABA Gift Card Program |
| BookSense.com | IndieBound.org and ABA E-Commerce Solution |
| Periodic backlist promotions | Indiessentials |
Want to learn more?
I am a bookseller.
I am a publisher.
I am a reader and a bookstore customer.
