BTW Articles

12 Apr

Upcoming and Ongoing E-Book Promotions

The IndieCommerce Publisher Promotions page currently features seven active promotions.

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18 Apr

DOJ Suit Elicits Strong Media Response

In the wake of the U.S. Department of Justice’s filing of a civil suit in district court in New York against Apple and five of the major publishers with agency model pricing for e-books, there were a lot of opinions about the nature and fairness of the suit, as well as some of the implications for the industry. Here is a roundup of some of the press coverage.

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19 Apr

World Book Night Giver Parties in Full Swing

At World Book Night parties from New York to Hawaii this week givers celebrated, shared stories, and left with their carton of books to be given away on the night of April 23.  Here, in photos, is a look at some of the fun at “pickup parties” at bookstores (and one library) across the country.

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24 Apr

Working With Self-Published Authors

In response to the growing number of self-published authors seeking shelf space at indie bookstores, savvy booksellers are establishing programs that clearly define their requirements and streamline the consignment process.

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29 Sep

HarperCollins Launches Comprehensive Backlist Program

HarperCollins’ new Comprehensive Backlist promotion will enable bookstores to promote and sell thousands of its backlist titles through in-store “Digital-to-Print at Retail” using the Espresso Book Machine. The program will feature a mix of traditionally printed books as part of a store’s inventory and DPR editions printed in-store.

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17 Nov

Another Jump in Retail Sales at Bookstores

Book sales were up for the second straight month in September, according to preliminary figures recently released by the Bureau of the Census.

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09 Feb

Verso Study Spotlights Consumer Book Buying Behavior

The results of the third annual “Survey of Book Buying Behavior With Verso Digital,” presented at last month’s Winter Institute, provided insights on e-reader and tablet ownership, the split between e-book/print book purchasing, and the effect of the Borders closing on book buying.

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22 Mar

A Brilliant Way to Talk to Customers

Towne Book Center Marketing Director Kit Little has worked with Red Bubble to turn ABA’s Bookseller DIY templates into an array of “brilliant” marketing materials.

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29 Sep

Ignatius Reilly in the House; Or, Bookstore Game Night

Whether you’re playing Chickyboom, Scrabble, or Jishaku, or holding a literary trivia contest, bookstore game nights can draw regulars and boost sales.

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17 Nov

National Book Awards Honor Stories of Struggle

At the 62nd annual National Book Awards ceremony, held yesterday in New York City, stories of struggle were honored and the award winners, who included three women of color, gave voice to them. Also honored with lifetime achievement awards were Books & Books’ Mitchell Kaplan and poet John Ashbery.

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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