BTW Articles

12 Apr

Upcoming and Ongoing E-Book Promotions

The IndieCommerce Publisher Promotions page currently features seven active promotions.

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18 Apr

DOJ Suit Elicits Strong Media Response

In the wake of the U.S. Department of Justice’s filing of a civil suit in district court in New York against Apple and five of the major publishers with agency model pricing for e-books, there were a lot of opinions about the nature and fairness of the suit, as well as some of the implications for the industry. Here is a roundup of some of the press coverage.

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19 Apr

World Book Night Giver Parties in Full Swing

At World Book Night parties from New York to Hawaii this week givers celebrated, shared stories, and left with their carton of books to be given away on the night of April 23.  Here, in photos, is a look at some of the fun at “pickup parties” at bookstores (and one library) across the country.

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24 Apr

Working With Self-Published Authors

In response to the growing number of self-published authors seeking shelf space at indie bookstores, savvy booksellers are establishing programs that clearly define their requirements and streamline the consignment process.

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29 Sep

Brilliant Books Readies to Open Second Location

Michigan’s Brilliant Books will open a second location next month. Co-owners Peter and Colleen Makin are taking over the lease of a storefront in an historic building in Traverse City on October 1. They hope to be selling books by October 17 and will throw a grand opening party in November.

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09 Nov

Five Book Pledge” an Overwhelming Success

Thanks to close to 600 customers who pledged to buy five more books a year and a renegotiation of its lease, A Room of One’s Own ended its fiscal year in the black and with plans to expand.

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02 Feb

Weller Book Works: Operation Book Drop

Weller Book Works recently placed hundreds of free books for people to find throughout Salt Lake City in a guerrilla marketing campaign aimed at promoting both the store’s new location in Trolley Square and “the concept of the book.”

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29 Sep

HarperCollins Launches Comprehensive Backlist Program

HarperCollins’ new Comprehensive Backlist promotion will enable bookstores to promote and sell thousands of its backlist titles through in-store “Digital-to-Print at Retail” using the Espresso Book Machine. The program will feature a mix of traditionally printed books as part of a store’s inventory and DPR editions printed in-store.

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17 Nov

Another Jump in Retail Sales at Bookstores

Book sales were up for the second straight month in September, according to preliminary figures recently released by the Bureau of the Census.

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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