BTW Articles

11 Dec

Around Indies

Books Around the Corner, River Bend Bookshop open; Between the Covers settles into new location; Bronx River, MahoganyBooks, Copperfish, Scattered Books, and more featured in local news

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11 Dec
The Silver Unicorn's storefront.

What’s in a Name?: The Silver Unicorn

Here, The Silver Unicorn bookstore owner Paul Swydan talks about the origin of the store’s name, his favorite events and book clubs, and what he’s looking forward to as a new bookstore owner.

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10 Dec
Hooray for Books bookstore interior

Marketing Meetup Recap: Marketing Strategies for Children’s Bookstores

Guest booksellers talked about developing non-author events, working with youth advisory councils, connecting with customers online, hosting book fairs, and building relationships with area teachers.

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12 Dec

Indie Bookstores Give Back This Holiday Season

Bookstores around the country are hosting Book Angel programs, setting up Giving Trees, and donating to charities this holiday season.

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05 Dec
Headphones on yellow background

Marketing Meetup Recap: Marketing Audiobooks and Libro.fm to Customers

Guest speakers Mark Pearson, Nick Johnson, Matt Norcross, and Suzanne Droppert discussed the different ways booksellers can market audiobooks to their customers.

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05 Dec

Around Indies

Lavender’s Bleu Literacy Market to open in Tulsa; Hartfield Book Company, A Novel Idea, McNally Jackson hold openings; Amesbury Books, Stories Like Me host pop-ups; Ownership change at Green Apple Books; Let’s Play Books celebrates anniversary; BookSmart changes location; Powell’s, Bunch of Grapes, The Next Page, Run for Cover, Books With a Past featured in local news.

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14 Nov
Line art of Chapter 2 Books in Hudson, Wisconsin.

Bookseller Tips & Tricks: Asking Authors to Link to Indies

Sue Roegge of Chapter2Books shared some tips on how to ask authors to link their books to IndieBound instead of Amazon.

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27 Nov
A holiday window display at Bards Alley in Vienna, Virginia, that features the Polar Express.

Around Indies

Business booms at indie bookstores; Black-owned bookstores on the rise; Fabled Bookshop to open; Willow Bookstore, Yardstick, Haunted Bookshop, Play, Copperfield’s Books open; Malaprop’s to open pop-up; New owners for Village Bookstore, Bisbee Books; Prairie Fox Books moves; Galaxy Bookshop celebrates 30 years; Bards Alley wins window decorating contest; Moon Palace Books hosts musical performances; Northshire to host book fair; and more.

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20 Nov
A photo of the art supplies selection at the Delaware Art Museum Store

Welcome to ABA, Delaware Art Museum!

Store Supervisor and Buyer Jeanie Robino and Lead Museum Associate Jessa Mendez talked with BTW about the store’s growing presence as a new and unique destination in Delaware’s literary community.

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20 Nov

Around Indies

For Keeps, Prologue Bookshop, Shakespeare and Co. UWS location to open; The Snail on the Wall, Book and Puppet Company to open pop-ups; The Babbling Book and the Dragon’s Nook gets new owner, name change; Gibson’s Bookstore, Village Lights Books, Riffraff celebrate anniversaries; Avid Bookshop owner receives award; and more.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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