BTW Articles

11 Sep
The Light Between Worlds

Laura E. Weymouth on Fall Kids’ Indie Next List Pick “The Light Between Worlds”

“Laura Weymouth’s debut is a captivating tale of two sisters struggling to find home and to find themselves,” said Hannah Wilson of Out West Books.

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12 Sep

Around Indies

Sleepy Cat Books is now open; Greenlight Bookstore to open stationery store; Let’s Play Books announces grand reopening; Neverending Bookshop moves; The Golden Notebook to celebrate 40th birthday; Staff changes at The Lift, Joseph-Beth Booksellers, BookBar, and Third Place Books; I AM Books to organize IDEA Boston; Phoenix Books to celebrate National Voter Registration Day; Everyone’s Books donates to Brattleboro Police Department; and more.

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11 Sep
Instagram logo

Ci6 Education: Amplifying Your Presence on Social Media With Eva Chen

At the sixth annual ABC Children’s Institute, Eva Chen gave booksellers tips and tricks on how to make their store Instagram accounts stand out. 

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04 Sep

Ci6 Education: Planning and Executing Successful Large-Scale Events

Four booksellers discussed how they organize large-scale author events both in their stores and off-site, from selecting a venue to ticketing to communicating with staff, publicists, and attendees.

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05 Sep

Around Indies

Element of Fun Books & Toys opens in New York; Bogan Books to open in Maine; Bronx River Books plans soft opening in New York; Macdonald Book Shop, Abraham Lincoln Bookshop to celebrate milestone anniversaries; Scout and Morgan’s Judith Kissner named MIBA’s Bookseller of the Year; Ivy Bookshop, Greedy Reads, Foggy Pine Books featured by local news; Her Bookshop becomes The Bookshop

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04 Sep
The Great American Read Logo

Catch the Next Episode of “The Great American Read” on September 11

Guests slated for the next episode include Sarah Jessica Parker, Venus Williams, Gillian Flynn, George R.R. Martin, Chelsea Clinton, Jason Reynolds, and James Patterson.

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28 Aug

Watch Now: ABA Webinar on Using NPD BookScan Data to Increase Sales

Booksellers can visit ABA’s Education Curriculum to watch a webinar on how to use NPD BookScan to help curate their inventory and increase sales.

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28 Aug
A photo of a microphone that could be used to record podcasts.

Recent ABA Virtual Marketing Roundtable Focuses on Bookstore Podcasts

During the roundtable, booksellers discussed why they decided to launch literary podcasts, partnerships they have developed, and how their podcasts have driven publicity and sales.

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28 Aug

Ci6 Education: Expanding the YA Audience

Four bookseller panelists at Children’s Institute discussed ways indie bookstores can market young adult titles to adult readers, from making personalized recommendations to creating thematic displays.

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21 Aug

Ci6 Education: How to Market and Sell STEM/STEAM Books

Four book industry professionals served on a panel at the American Booksellers Association's sixth annual ABC Children's Institute in New Orleans to discuss the best ways to market and sell STEM/STEAM titles. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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