Best Practices

06 Jun

Learn How to Create a Bookstore Press Kit

A video of last month’s webinar on creating an effective bookstore press kit, as well as a checklist of important information to include, is available to all ABA member booksellers on BookWeb.

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24 May

Video of Webinar on Creating an Effective Bookstore Press Kit Now on BookWeb

A video of the May 11 webinar on creating an effective bookstore press kit, as well as a checklist of the important information to include, is now available to all ABA member booksellers on

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23 May

Mecca Santana to Discuss “Hiring for Diversity” at BookExpo 2017

At BookExpo, Mecca Santana, the vice president of diversity and community relations and chief diversity officer for Westchester Medical Health Network, will discuss best practices for hiring diversely.

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16 May

Best Practices for Creating an Effective Bookstore Press Kit

Maribeth Pelly, founder of Easy Marketing Strategies and the event planner for New Jersey’s BookTowne, presented a webinar for ABA members on how to create a press kit for their stores.

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11 May

Navigating BookExpo 2017: A Checklist

With BookExpo 2017 just two weeks away, now is a good time to revisit a checklist of recommendations from booksellers who are accomplished at achieving their key business goals at the show.

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10 May

Kepler’s Joins Facebook’s 2017 U.S. Small Business Council

Kepler’s has been selected by Facebook to join its 2017 U.S. Small Business Council, one of just 11 businesses from across the U.S. invited by the social media company.

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25 Apr

Tips for Safer Computing

ABA Systems Administrator Josh Harding shares a few tips to help improve the stability of your computer and keep sensitive information safe.

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18 Apr

Take Note: Last-Minute Tips to Promote Independent Bookstore Day

With less than two weeks left to promote the April 29 celebration of Independent Bookstore Day, these social media and marketing tips will help booksellers make the most of the time remaining.

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27 Mar

Wi12 Education: Take Your Show on the Road — Managing Large-Scale Events

The Winter Institute education session “Take Your Show on the Road: Managing Large-Scale Events” offered booksellers a range of strategies for managing large off-site events.

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22 Mar

Wi12 Education: Converting Social Media to Sales

Here’s a look at some of the successful social media strategies used by booksellers to drive traffic to store websites, grow e-mail lists, and increase sales, as shared at Wi12. 

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21 Mar

Fountain Bookstore Shares How-to Guide for Running Social Media Campaigns

Kelly Justice, owner of Richmond, Virginia’s Fountain Bookstore, has created a comprehensive, step-by-step guide for booksellers on how to conduct successful social media campaigns.

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01 Mar

Wi12 Education: Bookselling 101 – Working With Publisher Reps

At Winter Institute 12, a panel of experienced booksellers and publisher sales staff provided tips for establishing and growing mutually beneficial relationships.

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01 Mar

Wi12 Education: Integrating Used Books Into Your Inventory

Four booksellers shared best practices for buying and selling used books during a Winter Institute panel on January 28. Here’s a look at some of the session takeaways.

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22 Feb

Wi12 Education: Booksellers Make the Business Case for ABACUS

Three Winter Institute bookseller panelists shared insights on how using the information from ABA’s ABACUS survey has improved management of their bookstore finances.

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22 Feb

Post-Election Discussion at A Novel Experience Uses “Living Room Conversations” as a Model

A Novel Experience invited customers to take part in a post-election conversation using guidelines from Living Room Conversations, a website that offers resources for hosting civil discussions on difficult topics.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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