Education

05 Feb

Marketing Meetup Recap: Instagram Marketing for Your Bookstore

This Marketing Meetup covered what and when to post, paying for Instagram ads, selling through Instagram, tracking analytics, and the benefits of marketing on Instagram.

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05 Feb

Wi14 Education: Your Landlord, Your Business Partner

Bookseller panelists discussed best practices for improving landlord relationships, tips for turning a landlord into an advocate for local small businesses, and strategies for lease negotiations.

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04 Feb
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IndieCommunication: Following Up on Winter Institute

The most recent IndieCommunication invited booksellers to offer feedback about the IndieCommerce Institute and to reach out if they have questions about e-commerce-related topics covered at Wi14. 

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04 Feb
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Wi14 Education Session Videos, Handouts Now on BookWeb

ABA bookstore members can now access video recordings and handouts from a number of education sessions held at Winter Institute 14 in Albuquerque.

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04 Feb

Sign Up for ABA’s February 14 Marketing Meetup on Ticketed Events

Booksellers who join the online conversation will discuss ticketing services, where to market ticketed events, media engagement, and more.

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29 Jan

Help ABA Plan for Winter Institute 15

Booksellers who attended Winter Institute 14 are encouraged to fill out the post-event survey and sign into the Winter Institute app to complete session evaluations.

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25 Jan

14th Annual Winter Institute Highlights Indie Resurgence as New and Veteran Booksellers Come Together

Approximately 700 booksellers from 387 stores joined more than 150 authors, 120 publisher partners, and nearly 50 international guests at ABA’s largest educational event.

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25 Jan

Watch BookWeb for Winter Institute Keynotes, Education Sessions

In the coming weeks, ABA will post videos of keynote presentations and education sessions from the 2019 Winter Institute for all member booksellers to enjoy.

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21 Jan
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Marketing Meetup Recap: Marketing Your Bookstore in a Tourist Town

Booksellers from stores in tourist towns discussed strategies to capitalize on the busy season as well as marketing campaigns to run during the off-season to draw in locals. 

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16 Jan

Wi14 Small Business Management Seminar: Design for Strategic In-Store Merchandising

Paula Taylor will lead an intensive, three-hour deep-dive into key strategies and real-life applications of traditional and non-traditional visual merchandising techniques.

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16 Jan
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Sign Up for Two Upcoming ABA Marketing Meetups

The January 17 discussion will look at marketing your bookstore in a tourist town; the January 31 topic is marketing through Instagram.

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16 Jan

ABA Staff Heads to Winter Institute

The next edition of Bookselling This Week will arrive in your inbox late on Friday, January 25, with reports and plenty of photos from Winter Institute 14 in Albuquerque.

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15 Jan

Binc Launches Revised 2019 Higher Education Scholarship Program

Seven $3,500 scholarships will go to the dependents of booksellers, and one award of $5,000 will go to an independent bookseller who has overcome learning adversity or is a non-traditional student.

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15 Jan

Wi14 Small Business Management Seminar: Staff Management and Human Resources

Dr. Robert DelCampo will discuss the challenges of recruitment and retention as well as creating a workforce that represents multiple generations of employees.

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14 Jan

Winter Institute Keynotes, Education Sessions to be Available on BookWeb

Booksellers can watch live-streamed videos of keynote presenters Reshma Saujani, Hanif Abdurraqib, and Margaret Atwood with Erin Morgenstern. In addition, dozens of education sessions will be posted on BookWeb following Wi14.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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