Education

09 Jan

Wi14 Education: Do We Need to Talk? Surviving the Political and Cultural Divide With Your Co-Workers

In this session, booksellers will discuss how to approach personal and professional issues arising from the current divisive political climate and recent news reports of misconduct.

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08 Jan

Wi14 Advanced Education: Developing Leaders in Your Store With Alden Mills

This advanced education session will teach booksellers how to cultivate a store staff that can think strategically, take initiative, and feel empowered to solve problems. 

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08 Jan

Can’t Make It to Winter Institute? Watch It on BookWeb

As part of an ongoing effort to make ABA programming available to all booksellers, many keynote speeches will be live-streamed on BookWeb.org and dozens of educational sessions will be posted after the event.

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08 Jan
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January 17 Marketing Meetup to Look at Marketing Your Bookstore in a Tourist Town

Booksellers are invited to sign up now to participate in an online discussion about the marketing strategies that bookstores use to succeed when located in an economy driven by tourism.

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07 Jan

Wi14 Education: Yes She Can — Programs and Partnerships to Empower Women

The session will feature bookseller panelists who are fostering women entrepreneurs, cross-promoting with women-owned businesses, and creating dynamic in-store programming.

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02 Jan

Register Now for Advanced Education Sessions at Winter Institute

Booksellers can sign up for sessions on developing leaders, staff management and human resources, and in-store merchandising, as well as a used bookstore forum.

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19 Dec
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Sign Up for ABA’s January 3 Marketing Meetup

The first online Marketing Meetup of 2019 will feature an open conversation for booksellers to discuss the marketing ideas that worked for them in 2018 and to brainstorm new topics for future meetups.

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19 Dec
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Sign Up Now for the 2019 IndieCommerce Institute

The IndieCommerce Institute, to be held on Tuesday, January 22, in conjunction with the 2019 Winter Institute in Albuquerque, is an interactive, classroom-style workshop for users of ABA’s IndieCommerce platform.

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18 Dec

Start the New Year With New Passwords

Here, ABA Systems Administrator Josh Harding offers booksellers tips for how they can minimize their risks online.

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10 Dec
Hooray for Books bookstore interior

Marketing Meetup Recap: Marketing Strategies for Children’s Bookstores

Guest booksellers talked about developing non-author events, working with youth advisory councils, connecting with customers online, hosting book fairs, and building relationships with area teachers.

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05 Dec

ABA’s Marketing Meetup on January 3 to Feature Freeform Conversation for Booksellers

During a wide-ranging conversation, booksellers will recap the marketing strategies that worked for them in 2018 — and the ones that didn’t — and come up with new marketing topics for future Meetups.

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05 Dec
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Marketing Meetup Recap: Marketing Audiobooks and Libro.fm to Customers

Guest speakers Mark Pearson, Nick Johnson, Matt Norcross, and Suzanne Droppert discussed the different ways booksellers can market audiobooks to their customers.

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26 Nov

Credit Card Processing Tips and Insights From Chosen Payments

Here, ABA affinity partner Chosen Payments offers critical information across a range of topics, including payment gateways, accepting credit cards by phone, and monitoring chargebacks.

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26 Nov
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IndieCommunication: Educational Opportunities and New Website Features

The most recent IndieCommunication invited booksellers to register for the IndieCommerce Institute and an upcoming Marketing Meetup, and to take a look at new wish list and checkout pane features.

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26 Nov
ABA Education logo

Sign Up for the Final Two Marketing Meetups of 2018

Booksellers are invited to sign up now to participate in an online discussion about audiobooks on November 29. On December 6, ABA’s Marketing Meetup will look at marketing for kids’ bookstores.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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