Bestselling and award-winning author Margaret Atwood will be a featured plenary speaker at ABA’s Day of Education, on Monday, May 23, at BEA. The hour-long event will be open to all BEA badged attendees.
Today the American Booksellers Association provides a first look at programming for its ninth annual Day of Education, to be held on Monday, May 23, at BookExpo America. The Day of Education at BEA is sponsored by the Ingram Content Group.
“Opening a Bookstore: The Business Essentials,” a workshop retreat for anyone thinking about opening or buying a bookstore, will be offered by Paz & Associates from March 21 – 25 on Amelia Island (near Jacksonville, Florida).
Registration is now open for ABA's Sixth Annual Winter Institute, to be held from Wednesday, January 19, through Friday, January 21, 2011, at the Crystal Gateway Marriott in Arlington, Virginia, just outside of Washington, D.C. This educational event – sponsored by Ingram – is a member benefit exclusively for ABA bookstore and provisional members.
Bookstore owners shared their experiences with consignment programs, a green delivery service, and a newsletter-turned-magazine at a panel on alternative business models at ABA's Day of Education at BookExpo America.
The National Association of College Stores (NACS) will be holding its Xtreme! 2010 retail education program in Boston from July 23 to 27. All ABA members are invited to attend at the NACS member rate. Booksellers at ABA member stores can also enter a drawing for a scholarship covering the registration fee.
Cross-promotions are great vehicles for reaching new customers and spreading the Buy Local message and goodwill, both with fellow merchants and customers. And costs are usually shared, if not minimal or nonexistent. BTW spoke with Susan Weis of breathe books; Cindy Dach of Changing Hands Bookstore; Heather Duncan of Tattered Cover Book Store; and Kerry Slattery of Skylight Books about one of the most cost-effective ways to promote their indie businesses.
"Word-for-word a well-crafted shelf talker can be the most effective means of recommending a book to an avid reader," said Joe Drabyak of Chester County Book & Music Company in West Chester, Pennsylvania.
ABA's Curriculum Guide on BookWeb.org offers member booksellers more than 100 free educational resources, covering everything from formulating a business plan and conducting a store survey to creating killer events and stocking a graphic novels section.
Three savvy indie booksellers shared their ideas for using online tools to promote book sales with a packed house at the Fifth Annual Winter Institute education session "Handselling 201: Using the Digital Age to Your Advantage." Panelists Andrew Getman of Politics & Prose, Kelly Justice of Fountain Bookstore, and Pete Mulvihill of Green Apple Books presented real-life examples of how they have boosted sales via their store websites, in-house videos, Twitter campaigns, e-newsletters, and more.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.