Education

03 Sep

Register Now for ABA’s Principles of Bookstore Finance Seminars

The American Booksellers Association will reprise its popular Principles of Bookstore Finance seminar with events scheduled at two of this year’s regional fall trade shows.

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28 Aug

Ci6 Education: Expanding the YA Audience

Four bookseller panelists at Children’s Institute discussed ways indie bookstores can market young adult titles to adult readers, from making personalized recommendations to creating thematic displays.

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28 Aug

Watch Now: ABA Webinar on Using NPD BookScan Data to Increase Sales

Booksellers can visit ABA’s Education Curriculum to watch a webinar on how to use NPD BookScan to help curate their inventory and increase sales.

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28 Aug
A photo of a microphone that could be used to record podcasts.

Recent ABA Virtual Marketing Roundtable Focuses on Bookstore Podcasts

During the roundtable, booksellers discussed why they decided to launch literary podcasts, partnerships they have developed, and how their podcasts have driven publicity and sales.

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28 Aug

Learn About Maximizing Pre-Order Campaigns at the Fall Regional Shows

At each of the fall regional trade shows, ABA will present the new “Maximizing Pre-Order Campaigns” education session, where booksellers will learn how to work with publishers to take full advantage of pre-order opportunities.

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22 Aug
NPD logo

Last Call to Sign Up for ABA’s Webinar on NPD BookScan for Booksellers

Booksellers can still sign up to participate in the American Booksellers Association’s August 23 webinar on using NPD BookScan data to increase sales.

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21 Aug

Ci6 Education: How to Market and Sell STEM/STEAM Books

Four book industry professionals served on a panel at the American Booksellers Association's sixth annual ABC Children's Institute in New Orleans to discuss the best ways to market and sell STEM/STEAM titles. 

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16 Aug

Social Media Consultants Offer Best Practices for Replying to Online Comments

Sarah Benoit of JB Media Group and Mary Cate Stevenson and Noah Nofz of Two Cats Communications spoke with BTW about how booksellers can best reply to comments on social media and review sites.

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14 Aug
NPD logo

Registration Continues for ABA Webinar on NPD BookScan for Booksellers

Booksellers can sign up on BookWeb.org to take part in ABA’s August 23 webinar, to be led by David Walter, executive director of NPD Books at The NPD Group.

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14 Aug

ABA Seeks Bookseller Input on Women- and Minority-Focused In-Store Programming

Bookstores that have developed programming focused on amplifying women’s and minority voices are invited to reach out to ABA Education Manager Lisa Winn to possibly collaborate on future ABA education.

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13 Aug

Join ABA’s Biweekly Virtual Marketing Roundtables

The online roundtables, held every other Thursday, offer booksellers a chance to discuss marketing topics with fellow booksellers, from affiliate marketing to social media to customer engagement.

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13 Aug

Ci6 Education In-Depth: Judge a Book by Its Cover

Panelists from three publishing houses discussed brainstorming ideas for cover art, creating line looks across multiple books in a series, trends in cover creation, and more.

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09 Aug

Tips From PartnerShip: Choose Your Packaging

PartnerShip, an ABA business service affinity partner, has some tips for bookstores on choosing the correct size for packages.

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07 Aug
NPD logo

Registration Opens for ABA Webinar on NPD BookScan for Booksellers

Booksellers can sign up now for ABA’s August 23 webinar on using NPD BookScan data to increase sales. David Walter, executive director of NPD Books at The NPD Group, will lead the session.

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06 Aug

A Few Spots Remain for “Bookstore Boot Camp” Workshop Retreat

The Bookstore Training Group of Paz & Associates will host “Owning a Bookstore: The Business Essentials,” a workshop retreat for new and prospective owners, from August 26-29 on Amelia Island in Florida.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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