Education

06 Aug

Ci6 Education In-Depth: Hindsight is 20/20

At Children’s Institute, a panel of indie bookstore owners shared what they wished they had known before opening their stores.

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01 Aug

Watch for Registration to Open for ABA Webinar on NPD BookScan for Booksellers

ABA will host a webinar for booksellers on Thursday, August 23, on the topic of using NPD BookScan data to increase sales, to be led by David Walter, executive director of NPD Books at The NPD Group.

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31 Jul

Ci6 Education: Planning and Executing Successful Book Festivals

Booksellers took a crash course on creating their own book festivals for children or teens, which can be an ideal vehicle for promoting reading and literacy in bookstore communities.

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31 Jul

Recent ABA Virtual Marketing Roundtable Focuses on Affiliate Marketing

Booksellers at last week’s marketing roundtable discussed what affiliate marketing is and how they can use it to their advantage.

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30 Jul
Stack of books

Maximizing Pre-Order Campaigns to be the Focus of ABA Education at Fall Regional Shows

This fall, ABA will present the new “Maximizing Pre-Order Campaigns” education session, where booksellers will learn how to work with publishers to take full advantage of pre-order opportunities.

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24 Jul

Ci6 Education: “Beyond the Bookstore: The Bigger Picture of Bookselling and How to Get Involved”

During a panel at the ABC Children’s Institute in New Orleans, booksellers active on their local regional trade organizations discussed the reasons why it is worthwhile to get involved in bookselling “beyond the bookstore.”

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23 Jul

Ci6: Highlights of Bookseller-to-Bookseller Discussion Groups

ABC Children’s Group Manager Gen de Botton has compiled some of the key points generated by the Bookseller-to-Bookseller Discussion Groups at the sixth annual Children’s Institute in New Orleans.

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19 Jul

Register for ABA’s Upcoming Principles of Bookstore Finance Seminars

The American Booksellers Association will reprise its popular Principles of Bookstore Finance seminar with events scheduled at two of this year’s regional fall trade shows.

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18 Jul

Ci6 Education: Reaching Underserved Communities

Bookseller panelists at Children’s Institute discussed the different ways independent bookstores can make a greater effort to engage with and provide resources for their local underserved communities.

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17 Jul

Social Media and Content Marketing Basics for Booksellers: Take $50 Off

The self-guided online course from Sarah Benoit of JB Media Group offers strategies and best practices to take control over and enhance store websites, improve online presence, and attract and engage more customers.

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17 Jul

Recent ABA Virtual Marketing Roundtable Focuses on Social Media Analytics

Mary Cate Stevenson and Noah Nofz of Two Cats Communications discussed what analytics are, how to activate them, and whether or not booksellers should consider them a priority.

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17 Jul

ABA to Offer Two Bookstore Finance Seminars This Fall

This October, the American Booksellers Association will bring its popular Principles of Bookstore Finance seminar to Minneapolis and Denver. Booksellers from all regions are invited to attend.

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11 Jul

ABA Seeks Input for #MeToo Education Session

As the American Booksellers Association develops programming for the 2019 Winter Institute, booksellers are asked to share their thoughts about creating welcoming spaces in the #MeToo era.

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11 Jul

Catch Up on IndieCommerce Webinars Now

The IndieCommerce and IndieLite Webinar Centers offer valuable information across a range of topics, such as mobile-optimized and responsive websites, Google Analytics for e-commerce, and more.

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10 Jul

Check Out “Social Media Analytics 101” at Thursday’s Marketing Roundtable

ABA’s social media team, Mary Cate Stevenson and Noah Nofz of Two Cats Communications, will lead the next ABA marketing roundtable on the basics of social media analytics this Thursday, July 12.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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