16 Jan

Booksellers at Online Marketing Roundtable Share Strategies for Boosting Online Sales

Bookstores using ABA’s IndieCommerce platform experienced increased online sales this holiday season, with revenues, transactions, and the percent of visitors who placed an order all on the rise.

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10 Jan
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IndieCommunication: One-on-Ones at Wi13, an Online Marketing Roundtable, and More

The IndieCommunication newsletter for January 11 includes details about meeting with IndieCommerce staff at Winter Institute, joining an upcoming online marketing roundtable, and a tip of the week.

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19 Dec
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IndieCommunication: Calculating Sales Tax, Education at Winter Institute, and More

The December 21 IndieCommunication newsletter includes a sales tax calculation update, a list of Internet-related education at Wi13, news about Constant Contact’s newsletter signup form, and a tip of the week.

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06 Dec

IndieCommunication: E-Commerce Education at Wi13, Marketing Tips, and More

The upcoming IndieCommunication will feature details about recent sales on IndieCommerce sites, e-commerce education opportunities at Winter Institute, holiday marketing tips, and a tip of the week.

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04 Dec
IndieCommerce sales spike November 2017

Average Sales on IndieCommerce Sites Up 31 Percent in November

Sales data collected by Google Analytics for November 2017 showed that aggregate online sales for IndieCommerce sites were up 31 percent compared to the same period in 2016.

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21 Nov
Online marketing roundtable

New Virtual Roundtable Gives Booksellers Chance to Trade Marketing Tips

The American Booksellers Association’s IndieCommerce team is inviting booksellers to participate in a twice-monthly videoconference to share strategies for online marketing.

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17 Nov

IndieCommunication: Free Website Evaluation, Drawing Winner, and More

The November 17 IndieCommunication newsletter features details about a complimentary website evaluation at the IndieCommerce Institute, the winner of a free year of service, and a tip of the week.

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14 Nov
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Booksellers Call IndieLite an Easy, Affordable E-Commerce Option

IndieLite, a new e-commerce solution from the American Booksellers Association, is garnering positive reviews from booksellers, who say it’s a quick and simple way to start selling books online.

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03 Nov
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IndieCommunication: Upcoming Educational Webinar, Roundtable Discussion, IndieCommerce Institute

The IndieCommunication newsletter delivered on November 3 includes details about an upcoming webinar to help stores prepare their websites for the holidays and an upcoming online marketing roundtable.

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24 Oct
IndieCommerce logo

IndieCommunication: The IndieCommerce Institute, SCIBA One-on-Ones, and the ABC Catalog

The IndieCommunication newsletter sent on October 18 includes details about the IndieCommerce Institute, one-on-one appointments at the SCIBA trade show, and the ABC Best Books for Young Readers catalog.

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04 Oct

IndieCommunication: Regional Show One-on-Ones and the IndieCommerce Institute

The upcoming IndieCommunication newsletter includes details about signing up for one-on-ones at the fall regional trade shows as well as information about the IndieCommerce Institute at Wi13.

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19 Sep

IndieCommunication: Upcoming Webinars, the Wi13 IndieCommerce Institute & More

The September 20 IndieCommunication newsletter includes details about upcoming educational webinars, registration for the IndieCommerce Institute at Wi13, and more.

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05 Sep

IndieCommunication: Fall Trade Show One-on-Ones, Sweepstakes & More

The September 6 IndieCommunication newsletter includes details about one-on-one appointments with IndieCommerce staff at the fall shows, a chance to win a free year of services, and more.

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05 Sep

SIBA Discovery Show to Feature Two ABA Education Sessions

The American Booksellers Association will present education sessions on diversity and promoting backlist at the September 15–17 SIBA Discovery Show in New Orleans.

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22 Aug

IndieCommunication: New Webinar Series, Online Marketing Roundtables, & More

The IndieCommunication newsletter for August 23 includes details about a new webinar series, a callout for booksellers who are active in marketing their stores online, and a tip of the week.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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