IndieCommerce

24 Feb

BookSense.com On the Move ...

Here's a look at some exciting new functionalities recently added to BookSense.com, as well as some important customer service news.

New Features: In addition to fixing a few bugs, last week BookSense.com added three new, exciting pieces of functionality:

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22 Feb

Website Marketing Checklist Offers Best Practices

In the classic baseball movie Field of Dreams, the mantra repeated throughout the film is, "If you build it, they will come." Not so with websites.

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08 Dec

Holiday Catalogs Available on BookSense.com

Holiday catalogs developed by the New Atlantic Independent, Pacific Northwest, Southeast, Southern California, and Upper Midwest booksellers associations are now featured on the BookSense.com hub site and are available for upload to participating BookSense.com sites. BookSense.com participants within each region were recently sent instructions about adding a regional holiday catalog to their site and their homepage.

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18 Nov

BookSense.com Is Back & Better Than Ever

Last weekend, BookSense.com brought a new production database and server online, and now, with the upgrade complete, it's time for BookSense.com participants and their customers to enjoy the increased speed and stability of bookstores' BookSense.com Web sites.

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11 Nov

A Timely Reminder: BookSense.com Goes Down to Come Up This Weekend

BookSense.com sites will experience significant downtime this weekend as a new production database and server are brought online. When completed, the upgrade will result in increased speed and stability for participants' Web sites. Most of the downtime is expected to occur during the first half of Sunday.

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03 Nov

Downtime to Precede Major BookSense.com Upgrade

Over the weekend of November 13, BookSense.com will bring its new production database and servers online. While the result of the upgrade will mean increased speed and stability for BookSense.com participants' Web sites, BookSense.com members should be prepared for significant downtime on Saturday, November 13, and Sunday, November 14.

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28 Oct

Checklist Offers Best Web Site Marketing Practices

The success of a bookstore's Web site is directly dependent on the bookseller's efforts to market it, stressed Len Vlahos, BookSense.com director. "In some ways, a storefront retailer's Web site functions as an extension of the store, and, in other ways, as an additional location," Vlahos said.

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21 Oct

Algonquin Has Special Offer for BookSense.com Co-op Program Participants

Starting November 1, BookSense.com Co-op Reimbursement Program participants will be able to take advantage of a special offer from Algonquin Books. The publisher has created a promotion around Marlena de Blasi's A Thousand Days in Tuscany: A Bittersweet Adventure.

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24 Aug

Vigilance Required to Catch Fraudulent Orders

Perpetrators of fraudulent order schemes are becoming increasingly sophisticated, as evidenced by the frequency and variety of scams reported by ABA member bookstores. Unfortunately there is no hard and fast rule for identifying a fraudulent order, but booksellers are being urged to err on the side of caution.

Among the most easily identifiable scams are orders originating in Nigeria or another African nation for large numbers of medical books, textbooks, technical books, or bibles. A stolen credit card is usually offered as the means of payment.

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14 Jul

BookSense.com Warns of New Fraudulent Order Wrinkle

A number of booksellers with BookSense.com Web sites have recently reported a new twist to the problem of fraudulent orders. In addition to orders for large numbers of Bibles and medical texts, booksellers are now seeing fraudulent orders for popular trade titles, sometimes with expedited shipping, and with domestic billing and shipping addresses.

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07 Jul

BookSense.com Announces Traffic Reports

BookSense.com has begun offering detailed traffic reports on an individual store basis. This service, which was developed in response to booksellers' requests, provides data showing how many visitors come to a bookstore's site, which pages they're visiting, when they're visiting, and much more.

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23 Jun

BookSense.com Free Trial Offers 'The Way to Go'

BookSense.com is now offering Book Sense marketing program members the chance to launch their own BookSense.com Web site -- free of charge, with no obligation to continue after the free trial ends. The BookSense.com Free Trial Offer, which began June 1 and runs through September 30, 2004, offers booksellers a chance to test this valuable online sales and marketing tool.

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23 Jun

My Life Audio Clip and Chapter Excerpt Available

On Tuesday, June 22, the on-sale date for former President Bill Clinton's My Life (Knopf), BookSense.com announced that it had made available to BookSense.com participants an audio clip and chapter excerpt from the book.

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17 Jun

A Report on ABA's Recent Board and Advisory Council Meetings

On Tuesday, June 1, and Wednesday, June 2, the American Booksellers Association Board of Directors and senior staff met at the Hotel ABA - Chicago (Allerton Crowne Plaza), prior to the start of BookExpo America.

During a busy two days, the Board and staff:

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27 May

BookSense.com On the Move ...

Here is the latest news and an update on improvements from BookSense.com.

On May 26, BookSense.com sent an important e-mail to members in which it discussed the new inventory upload price reduction, new enhancements, BEA reminders, and fraudulent order vigilance.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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