IndieCommerce

14 Aug

Top Ten Marketing Ideas to Make Your Web Site a Profit Center

Few marketing experts would argue with the notion that all businesses, regardless of size, should have a presence on the Internet. However, an issue that does cause debate among Internet experts is exactly how to turn a Web site into a profit center. On May 29, at BookExpo America in Los Angeles, BookSense.com Director Len Vlahos tackled this key question with the help of panelist Luanne Kreutzer of St. Helens Bookshop in St. Helens, Oregon.

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31 Jul

FAQ Page Provides Answers to Many Gift Card Queries

Since the news broke about the new national electronic gift card program for stores participating in the Book Sense marketing program, booksellers have had many questions. To help them easily find answers, we've provided an FAQ page to answer many of the common questions. To go to the page, click here.

Or visit http://www.bookweb.org/read/6303 to view gift card designs, a financial analysis and other news.

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24 Jul

BookSense.com On the Move...

Here BookSense.com Director Len Vlahos updates booksellers on the latest improvements and enhancements to BookSense.com.

Greetings! There's a lot of BookSense.com news in this edition of On the Move....

As the direct result of requests from booksellers, we've made a number of enhancements to BookSense.com -- some of which are pretty significant.

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16 Jul

Grove Atlantic and Wiley Join BookSense.com Co-op Reimbursement Program

This week, BookSense.com announced that publishers Grove Atlantic and John Wiley & Sons have joined the BookSense.com Co-op Reimbursement Program. Other publishers participating in the program are AOL Time Warner, Harcourt, and HarperCollins.

The co-op program is designed to help publishers both promote and increase the sales of their books. Furthermore, it gives booksellers a way to claim unused newsletter co-op -- which can then be used to offset a significant portion the monthly cost of their BookSense.com Web sites.

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10 Jul

Book Sense National Gift Card Poised to Launch

Very soon, bookstores with Book Sense will able to sign up for the new Book Sense Gift Card program. This innovative program will provide booksellers with a number of choices regarding card designs and processing options. ABA has partnered with Givex, one of the fastest-growing transaction processors, whose sophisticated service will allow for a customized solution for the more than 1,200 bookstores participating in Book Sense.

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02 Jul

BookSense.com's Co-op Reimbursement Program -- A Bridge Between Booksellers and Publishers

Over the past two years, BookSense.com has grown exponentially in its value to independent booksellers. Here's an invitation to stores with Book Sense to take another look at the improved product as well as details of the BookSense.com Co-op Reimbursement Program, which can offset a significant portion of the monthly costs.

Greetings Bookseller With Book Sense,

It's time for you to take another look at BookSense.com!

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02 Jul

BookSense.com On the Move…

Here BookSense.com Director Len Vlahos updates booksellers on the latest improvements and enhancements to BookSense.com.

Greetings! There's a lot of BookSense.com news in this edition of "On the Move…." From new shipping options to longer timeouts to a new Levenger icon, much has happened since my last column, so let's get right to it:

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12 Jun

Jay Steele of Left Bank Books Wins BookSense.com Poetry Slam

Jay Steele did not expect to win BookSense.com's first-ever Poetry Slam, held on Saturday, May 31, at BookExpo America in Los Angeles. In fact, Steele didn't even intend to read his winning poem, "Trans-Substantiation," a riveting and personal composition about his transsexuality. But he finally did stand up before a crowd of over 100 people to read at the end of the event. "It was a last-minute [decision]," Steele told BTW. "I usually write and hide it."

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11 Jun

BookSense.com Users Group Meeting Makes for a 'Vibrant, Forthright Discussion'

On Friday, May 30, at BookExpo America, over 40 current and potential BookSense.com users attended the hour-long BookSense.com Users Group meeting, where they heard about the latest features of BookSense.com, as well as planned enhancements to the product. Moderator Len Vlahos, BookSense.com director, told BTW it was a productive session.

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15 May

BookSense.com On the Move…

This month's feature from BookSense.com Director Len Vlahos updates booksellers on the latest improvements and enhancements to BookSense.com.

Greetings! There's a lot of new BookSense.com news in this month's edition of "On the Move.…"

New relationship with Levenger

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14 May

Saul Williams to Host BookSense.com's BEA Poetry Slam

Saul Williams, author of several books, including , Said the Shotgun to the Head (MTV Books/Pocket Books), will host BookSense.com's first-ever Poetry Slam on Saturday, May 31, at BookExpo America. The contest offers a chance for aspiring poets to read and have their work judged by their peers, and the winning poem will be published on the BookSense.com Web site and in Bookselling This Week.

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08 May

New Yorker on Sale Now Features Recommendations of Book Sense Booksellers

The May 12 issue of The New Yorker magazine on sale now features a special insert, "Bound to Please," highlighting "the sage recommendations of America's independent booksellers."

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24 Apr

Book Sense Joins Forces with Levenger

On April 24, Book Sense and Levenger, Inc., a catalog and Internet company that provides high-quality tools for reading and writing, announced that the two companies had formed a marketing partnership to cross-promote their Web sites and merchandise. Starting in May, all BookSense.com Web sites will feature a Levenger link, and sales resulting from these links will earn participating booksellers an affiliate commission. Additionally, Levenger.com will have an affiliate link to BookSense.com.

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24 Apr

Publishers, Promote Your Books Through BookSense.com!

The American Booksellers Association is inviting publishers to participate in the BookSense.com Co-op Reimbursement Program. The new program helps publishers promote their books through both the Web sites and bricks-and-mortar locations of participating stores. ABA has been testing the program with the help of four publishers -- AOL/Time Warner, Harcourt, HarperCollins, and Simon & Schuster -- and 30 bookstores.

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10 Apr

BookSense.com On the Move . . .

This month's feature from BookSense.com Director Len Vlahos updates booksellers on the latest improvements and enhancements to BookSense.com.

Greetings! Much has occurred in the last month. In our continuing drive to improve BookSense.com, we're in the process of adding staff and some new features to the BookSense.com product.

Here's a quick rundown:

1. Staff on the Move!

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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