Marketing

20 Feb
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Marketing Meetup Recap: Best Practices for Hosting Ticketed Events

Booksellers discussed ticketing services, the best platforms for marketing events, and best practices for event grid pitches.

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20 Feb

Wi14 Education: “Bringing Play and Revenue Into the Store: Board Games are Back!”

Booksellers who have brought board games into their bookstores to sell discussed how they did it in this session moderated by the director of the Game Manufacturers Association.

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19 Feb

Sign Up for ABA’s February 28 Marketing Meetup

The upcoming online conversation will look at marketing on the social media platform Pinterest, which reached 250 million users last year.

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07 Feb

Booksellers Stage Creative Book Displays for Black History Month

Indie bookstores around the country are creating engaging and educational book displays in honor of Black History Month.

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05 Feb

Marketing Meetup Recap: Instagram Marketing for Your Bookstore

This Marketing Meetup covered what and when to post, paying for Instagram ads, selling through Instagram, tracking analytics, and the benefits of marketing on Instagram.

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04 Feb

Sign Up for ABA’s February 14 Marketing Meetup on Ticketed Events

Booksellers who join the online conversation will discuss ticketing services, where to market ticketed events, media engagement, and more.

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21 Jan
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Marketing Meetup Recap: Marketing Your Bookstore in a Tourist Town

Booksellers from stores in tourist towns discussed strategies to capitalize on the busy season as well as marketing campaigns to run during the off-season to draw in locals. 

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16 Jan

Wi14 Small Business Management Seminar: Design for Strategic In-Store Merchandising

Paula Taylor will lead an intensive, three-hour deep-dive into key strategies and real-life applications of traditional and non-traditional visual merchandising techniques.

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16 Jan
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Sign Up for Two Upcoming ABA Marketing Meetups

The January 17 discussion will look at marketing your bookstore in a tourist town; the January 31 topic is marketing through Instagram.

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08 Jan
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January 17 Marketing Meetup to Look at Marketing Your Bookstore in a Tourist Town

Booksellers are invited to sign up now to participate in an online discussion about the marketing strategies that bookstores use to succeed when located in an economy driven by tourism.

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02 Jan

Sign Up for 2019 #HarperCollinsLovesIndies Facebook Live Program

There are several changes in store for HarperCollins’ Facebook Live program this year; American Booksellers Association member bookstores are invited to sign up now.

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19 Dec
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Sign Up for ABA’s January 3 Marketing Meetup

The first online Marketing Meetup of 2019 will feature an open conversation for booksellers to discuss the marketing ideas that worked for them in 2018 and to brainstorm new topics for future meetups.

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18 Dec
On the Come Up ad

Pre-Order Ads Feature “On the Come Up,” “Reclaiming Our Space” in January Indie Next List Flier

Booksellers who received January’s flier will notice ads urging customers to pre-order On the Come Up by Angie Thomas and Reclaiming Our Space by Feminista Jones from their local indie to receive a free gift.

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11 Dec
Belt Publishing logo

Small Press Profile: Belt Publishing

Cleveland, Ohio-based Belt Publishing primarily publishes nonfiction that focuses on the Rust Belt and the Midwest. 

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11 Dec

#HarperCollinsLovesIndies Facebook Live Program to Return in 2019

In 2019, booksellers will livestream videos from their stores every Thursday, a change from 2018’s Saturday schedule, and the videos will feature booksellers pitching their favorite reads.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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