Marketing

10 Dec
Hooray for Books bookstore interior

Marketing Meetup Recap: Marketing Strategies for Children’s Bookstores

Guest booksellers talked about developing non-author events, working with youth advisory councils, connecting with customers online, hosting book fairs, and building relationships with area teachers.

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05 Dec
Island Bookstore holiday display

Booksellers’ Social Media Showcases Holiday Marketing Ideas

Indie booksellers are taking to Twitter, Facebook, and Instagram to showcase their creative ideas for holiday marketing this season, including book displays, promotions, and in-store holiday activities.

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05 Dec

ABA’s Marketing Meetup on January 3 to Feature Freeform Conversation for Booksellers

During a wide-ranging conversation, booksellers will recap the marketing strategies that worked for them in 2018 — and the ones that didn’t — and come up with new marketing topics for future Meetups.

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05 Dec
Headphones on yellow background

Marketing Meetup Recap: Marketing Audiobooks and Libro.fm to Customers

Guest speakers Mark Pearson, Nick Johnson, Matt Norcross, and Suzanne Droppert discussed the different ways booksellers can market audiobooks to their customers.

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04 Dec

Coming in ABA’s December Red Box: Bookmarks Featuring New York Times Book Review’s 10 Best Books of 2018

“We are delighted to share these bookmarks with independent bookstores across the country, whose work bringing books to readers we are delighted to support,” said NYTBR Editor Pamela Paul.

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26 Nov
ABA Education logo

Sign Up for the Final Two Marketing Meetups of 2018

Booksellers are invited to sign up now to participate in an online discussion about audiobooks on November 29. On December 6, ABA’s Marketing Meetup will look at marketing for kids’ bookstores.

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20 Nov

November 29 Marketing Meetup to Focus on Audiobooks

Booksellers are invited to sign up now to participate in an online discussion about audiobooks on November 29. On December 6, ABA’s Marketing Meetup will look at marketing for kids’ bookstores.

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13 Nov
ABA education

Marketing Meetup Recap: Making the Most of Co-op Advertising

Guest speakers Kelly Justice of Fountain Bookstore, Suzanna Hermans of Oblong Books, and Gwyn Ridenhour of Matchbook Marketing discussed how they manage publisher co-op funds.

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07 Nov

Two Indies First Press Release Templates Now Available on BookWeb.org

For more promotional material, booksellers can go to the AmEx website for Small Business Saturday posters and e-mail templates, or to BookWeb.org for Indies First web banners and social media images.

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02 Nov

Join ABA’s Marketing Meetups to Talk Strategy With Fellow Booksellers

Recent topics covered include subscription services, loyalty programs, and social media. The November 8 roundtable discussion will focus on co-op, followed by audiobooks on November 29.

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01 Nov
IndieCommerce logo image

IndieCommunication: IndieCommerce Institute, Credit Card Security, Co-Op Advertising

The most recent IndieCommunication invited booksellers to register for the IndieCommerce Institute, get ready for new credit card security changes, and sign up for a roundtable on co-op.

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31 Oct
Bookies

Booksellers Get Spooky on Social Media for Halloween

Booksellers are celebrating Halloween 2018 with creative book displays, themed window decorations, and festive events.

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30 Oct

Sign Up for November 8 Virtual Marketing Roundtable on Co-op

During the video conference, indie bookseller experts will discuss how they take advantage of publishers’ co-op funds for advertising and promotions.

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30 Oct
A look inside Book Culture in New York City

Recent Virtual Marketing Roundtable Focuses on Membership Programs

During the discussion, three bookseller panelists shared details about the membership programs their stores offer and the benefits customers receive when they sign up.

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24 Oct

YourTown Store Match Now Available to Bookstores on Edelweiss+

Arcadia and Edelweiss+ have teamed up to offer indie booksellers easy access to hyper-local collections of titles unique to each specific store and community as part of the YourTown Store Match program.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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