Marketing

25 Jun

Faces of ABA: Meet the Membership and Marketing Department

In the first installment of a series on ABA’s staff and their roles in supporting indie booksellers, the Membership and Marketing team talks about its work in providing information and resources to members, developing indie-focused marketing campaigns, and meeting booksellers at ABA events.

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13 May

New Orleans’ Belated Independent Bookstore Day Deemed a Success

Sales were strong at three New Orleans indies that banded together to celebrate Independent Bookstore Day a week later than the rest of the country, due to a conflict with Jazz Fest.

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13 May

Flowh Calendar Platform Offering Free Year to ABA Members

Flowh, a platform designed to turn an online events calendar into a marketing tool, is offering a free year of its premium service exclusively to ABA member stores.

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16 Apr

Innovative Ideas From Bookseller Brainstorming at Wi10

Here is an array of great ideas for promoting bookstores as hubs of creativity, community, and activity, all gleaned from the bookseller discussion groups following Steven Johnson’s plenary talk, “How We Got to Now,” at Winter Institute 10.

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09 Apr

Survey Finds Millennials Prefer Print Books, Physical Bookstores

Recent research has found that people born between 1982 and 2004 — the generation known as Millennials — are more interested in print rather than digital reading. 

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31 Mar

Flowh Super-Socializes Event Calendars

Flowh is a more social version of the traditional event calendar. The online platform can turn an independent bookstore’s calendar into a marketing tool that connects with customers in new ways.

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25 Mar

Bookstores Strategize for Screen-Free Week 2015

There are a variety of ways for booksellers to get involved in this year’s annual celebration of Screen-Free Week, which takes place from May 4 – 10 and coincides with Children’s Book Week.

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19 Mar

Booksellers Find E-mail Marketing Platforms Make Life Easier

Booksellers and e-mail marketing company representatives discussed three different platforms at the Wi10 education session “E-mail Marketing Options: Shelf Awareness, Ingram Sendr, Constant Contact.”

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17 Mar

Children’s Book Week Display Contest, Toolkit Details Announced

In celebration of the 96th annual Children’s Book Week, running this year from May 4 to 10, booksellers are once again invited to participate in the Children’s Book Week Display Contest.

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12 Mar

Upselling for Kids: Strategies and Best Practices From Wi10

At a Winter Institute panel presented by the ABC Children’s Group at ABA, booksellers offered strategies for communicating with customers about products, encouraging and training staff to upsell, and buying and displaying book and non-book pairings to maximize sales.

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26 Feb

96th Annual Children’s Book Week Poster Unveiled

The official 2015 Children’s Book Week poster, commemorating the 96th year of the reading and literacy celebration, was designed by Grace Lee, a storybook artist for Disney Publishing Worldwide.

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05 Feb

BTW News Briefs

To Kill a Mockingbird author to release second book; Government censorship may shutter independent Belarus bookstore; Anne Enright named first Laureate for Irish Fiction; Penguin inks sales/distribution deal with America’s Test Kitchen; BISG, ALA to survey library patrons’ digital preferences; Random House’s independent bookstore liaison expands duties to Penguin; Simon & Schuster introduces new multimedia imprint

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15 Jan

BTW News Briefs

Matchbook Marketing to offer consulting to indie bookstores; Images from upcoming illustrated Harry Potter released; Simon & Schuster authors to teach online courses; Readers to win prizes, raise funds for NBF on National Readathon Day; Penguin Publishing Group announces big changes; Betsy Hotel Writer's Room offers residency for James Laughlin Award winners 

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15 Jan

Social Media Strategy and Analytics to Be Focus of Tutorial at Wi10

The Asheville Internet marketing firm JB Media Group will present a session on the ABCs of social media strategy and analytics on Tuesday, February 9, at the Winter Institute.

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22 Dec

Independent Bookstore Day Reveals 2015 Logo

Claire Anderson-Ramos of The Book Cellar in Chicago, Illinois, has created a colorful, inspiring logo for Independent Bookstore Day.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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