Marketing

05 Nov

Celebrate the Season With New Holiday DIY Designs

Deck your walls and website with four new winter/holiday designs for banners and posters available now, along with past favorites, in the Bookseller DIY’s Designs & Downloads.

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29 Oct

Using Social Media to Promote Indies First and Small Business Saturday

Here are tips to help booksellers spread the word via social media about their upcoming Indies First plans and Upstream partnerships.

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29 Oct

The November ’14 Now in Paperback Flier & Shelf-Talkers

The November Indie Next List’s 12 “Now in Paperback” titles are featured with bookseller quotes on a downloadable flier and shelf-talkers.

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29 Oct

Final Chance: Halloween Deadline for Indies First Special Offers, Indies Introduce Sign-up

Friday, October 31, is the last day for ABA member stores to take advantage of great offers from publishers participating in this year’s Indies First promotion, as well as the final day to sign up for the Indies Introduce program for Winter/Spring 2015.

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22 Oct

Small Business Saturday Promotional Materials Now Available

Booksellers can ramp up their publicity efforts for Small Business Saturday with free marketing materials from American Express/Shop Small.

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16 Oct

Order Now: Limited-Edition Independent Bookstore Day Tote Designed by Roz Chast

Through October 30, booksellers can order a canvas tote bag designed by cartoonist Roz Chast for Independent Bookstore Day, to be held on a national level on May 2, 2015.

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16 Oct

Sign-up Deadline for Winter/Spring 2015 Indies Introduce Promo Approaches

ABA member stores that have not signed up for the Winter/Spring 2015 Indies Introduce Debut Authors and New Voices promotion and have not participated in past Indies Introduce promotions have just two weeks left.

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15 Oct

A Holiday Preparations Checklist

Here we present BTW’s annual holiday preparations checklist in the hopes that booksellers will find something to help their businesses run just a little smoother during this busy time.

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09 Oct

Celebrate University Press Week, November 9 – 15

The Association of American University Presses and its members are inviting booksellers to join in the celebration of the third annual University Press Week, from Sunday, November 9, through Saturday, November 15. 

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02 Oct

Apple E-Book Settlement Provides Indie Opportunity

ABA has created new DIY materials to help booksellers educate their customers about their payment options under the Apple E-Book Settlement.

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02 Oct

Indies First Bags Are Back

The bright-blue Indies First bags are back, and they’re the perfect way to celebrate with authors, readers, and favorite bookstore-loving friends on Small Business Saturday and beyond.

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25 Sep

Kobo Marketing Materials to Arrive Soon

The American Booksellers Association has worked with Kobo to create a series of Kobo-branded in-store marketing materials that promote e-content and the free Kobo reading app.

that promote e-content and the free Kobo reading app (rather than devices). - See more at: http://www.bookweb.org/news/kobo-marketing-materials-arrive-soon#sthash....
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18 Sep

Broadcast the Indies First Message With New Designs

To help booksellers spread the spirit of the ever-growing Indies First campaign, ABA has created brand-new Indies First designs, which can be used to create in-store materials and to promote the movement online.

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18 Sep

Signup Underway for Small Business Saturday Neighborhood Champions

Small Business Saturday’s Neighborhood Champion program is accepting applications until October 16. 

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06 Aug

Prairie Books & Gifts’ Commercial Campaign Wins Regional Emmy

A TV commercial campaign developed for Prairie Books & Gifts in Hastings, Nebraska, has garnered a great response from customers and has won a regional Emmy for its music composition. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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