Marketing

31 Jul

Communities Celebrate Finale of Third Annual Find Waldo Local

As customers enjoy treats and prizes at parties concluding July’s celebration of Find Waldo Local, MSNBC’s Your Business is visiting two indie bookstores to report on the buy local spirit fostered by the event.

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30 Jun

New Google Portal Provides Single Dashboard for Business Services

The recently unveiled Google My Business portal allows small businesses to manage their Google services through one central location.

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12 Jun

Debut Authors Highlighted at ABA’s Indies Introduce Reception

Last month’s BookExpo America included a reception and signing in the ABA Lounge that put a spotlight on the summer and fall 2014 Indies Introduce titles. After the booksellers on the Indies Introduce Committee presented each title, the authors that were honored at the reception took time to express their appreciation to booksellers and sign copies of their books.

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12 Jun

A Look at Coverage to Date of the Hachette-Amazon Dispute

As national media outlets continue to address the Hachette-Amazon controversy, ABA has developed a resource list of news reports, bookseller responses, author comments, and more to help inform the independent bookselling community and its supporters.

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01 May

Signup Underway for Spring/Fall Indies Introduce

Signup is now open for the Summer/Fall 2014 Indies Introduce promotion, featuring the best debut talent of the coming season as chosen by independent booksellers across the country.

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24 Apr

Signup Opens for the Summer/Fall Indies Introduce Promotion

Booksellers have selected 10 adult Debut Author and 10 children’s New Voices titles by the brightest new talents for the Summer/Fall 2014 Indies Introduce promotion. The sign-up page features bookseller reviews for each title and all promotion details.

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03 Apr

Pinterest Boards for Bookstore Displays Draw Media Attention and Grow to Three

With nearly 300 followers each and a recent write-up in the Christian Science Monitor, two Pinterest boards created by Gary Robson of Red Lodge Books & Tea are an ideal place to share bookstore display ideas. Just this week, a third board was added for displays on banned books and censorship.

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26 Mar

Booksellers Share Display Ideas on Pinterest

Booksellers are encouraged to check out two new Pinterest boards, Creative Bookstore Windows and Effective Bookstore Displays, now available as a community resource for sharing and discovering bookstore display ideas. 

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20 Mar

Building Passion to Inspire Word-of-Mouth Sales

At Winter Institute 2014, Brains on Fire’s Geno Church presented a variety of case studies on word-of-mouth marketing to help booksellers inspire indie bookstore passion among their customers.

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27 Feb

95th Annual Children’s Book Week Poster Unveiled

The official 2014 Children’s Book Week poster commemorating the 95th year of the reading and literacy celebration, running this year from May 12 to 18, was designed by Robin Preiss Glasser, the award-winning illustrator of the Fancy Nancy series.

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20 Feb

Introducing a Community Sharing Space for Bookstore Display Ideas

Bookseller Gary Robson of Red Lodge Books & Tea, working in collaboration with ABA, has created two boards on Pinterest where booksellers can share ideas about displays and discover innovative ways to showcase books and sidelines in their stores.

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20 Feb

Color Experts Offer Creative Ideas for Bookstore Displays

Joann and Arielle Eckstut, authors of The Secret Language of Color, provided booksellers at Winter Institute 9 with a wealth of ideas and examples of the best ways to use color to perk up their stores and create eye-catching displays.

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12 Feb

Booksellers Present a Year of Children’s Book-Inspired Events

Winter Institute’s session “ABC Group Presents: A Year of In-Store Promotions” welcomed three panelists who offered an array of children’s book-inspired ideas and events for drawing customers to their stores throughout the calendar year.

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11 Feb

Spruce Up for Spring With New DIY Designs

Herald the arrival of spring on March 20, less than 35 days from now, with new customizable spring poster and web banner designs, as well as some past favorites, from BookWeb’s Designs and Downloads.

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04 Feb

Preregistration for Find Waldo Local Ends March 15

ABA member stores can sign up until March 15 for the 2014 Find Waldo Local campaign, co-sponsored by ABA and Candlewick Press. Participation is capped at 250 stores.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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