Marketing

17 May
Callout for ABC Best Books catalog titles

Recommend Books You Love for the ABC Best Books for Young Readers Catalog

The ABC Children’s Group is asking booksellers to submit their recommendations for children’s books to be featured in the 2018 ABC Best Books for Young Readers catalog.

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15 May
IndieCommerce logo

IndieCommunication: Join the IndieCommerce Team at BookExpo

Booksellers are invited to participate in a roundtable discussion about e-commerce marketing tips and tactics, or to schedule a one-on-one session with staff to discuss e-commerce options.

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27 Apr
Callout for ABC Best Books catalog titles

Recommendations Sought for 2018 ABC Best Books for Young Readers Catalog

The ABC Children’s Group is opening the floor for booksellers to submit their recommendations for children’s books to be featured in the 2018 ABC Best Books for Young Readers catalog.

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27 Apr

May Indie Next List e-Newsletter to Deliver to 468,000+ Customers

Hundreds of thousands of customers at more than 120 ABA member stores will receive the May Indie Next List e-newsletter, powered by Shelf Awareness, in their inboxes on Thursday, May 3.

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24 Apr
Summer marketing strategies

Summer Marketing Ideas the Topic of Booksellers’ Virtual Roundtable

Chalkboard signs don’t have to be the only marketing tool indie bookstores use to drive customers into their shops during the summer months.

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18 Apr

Introducing The Cats, ABA’s New Social Media Coordinators

ABA has hired Mary Cate Stevenson and Noah Nofz, the couple who make up Houston-based digital media marketing company Two Cats Communications, as the association’s new social media coordinators.

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13 Apr
Website on a computer

IndieCommunication: Optimize Your Bookstore’s Website

The IndieCommunication newsletter for April 12 includes details about a webinar on creating mobile-friendly websites, a marketing roundtable, displaying secure content, and a tip of the week.

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10 Apr

Bookseller Roundtable Calls Attention to Free Digital Marketing Tools

The most recent online marketing roundtable hosted by ABA introduced participating booksellers to a number of digital marketing tools that are available online and free to use.

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27 Mar
Romance novel with rose

Wi13 Education: Courting the Romance Reader

A panel of booksellers and publishers discussed best practices for developing successful relationships with romance readers in their communities, from inventory selection to event planning.

 

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13 Mar

2018 Opportunities Available for HarperCollins’ Facebook Live Video Series

Booksellers interested in creating a HarperCollins Facebook Live video this year are invited to contact the publisher to claim their spot for a Saturday between September 15 and December 29.

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28 Feb

Marketing Roundtable Provides New Ideas for Customer Engagement

During ABA’s most recent virtual roundtable discussion, booksellers talked about creative new ways to engage with their customers, including through text messaging.

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14 Feb

Online Marketing: Pop-ups Garner New Newsletter Subscribers

Participants in the most recent ABA online marketing roundtable shared tactics for boosting e-mail newsletter subscribers through effective use of pop-up forms.

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16 Jan

Booksellers at Online Marketing Roundtable Share Strategies for Boosting Online Sales

Bookstores using ABA’s IndieCommerce platform experienced increased online sales this holiday season, with revenues, transactions, and the percent of visitors who placed an order all on the rise.

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13 Dec
Astoria Bookshop

Booksellers Show Off Creativity in Holiday Window Displays

Cheery displays greet book shoppers in stores and on social media as booksellers dress their windows for the season.

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05 Dec

Booksellers Share Innovative Holiday Marketing Tips

Independent bookstores are enticing shoppers in the final days before Hanukkah and Christmas with fun, festive promotions and events that make gift-giving easier.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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