Marketing

18 Dec

Banned Books Week Photo Album Highlights Booksellers’ Creativity

Booksellers can get inspired for next year’s celebration of Banned Books Week by checking out a collection of more than 80 photos of bookstore displays from this year’s event.

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15 Dec

Indies Host Activities From the Traditional to the Unique This Holiday Season

Bookstores across the country have organized many fun activities and promotions this season, ranging from traditional gift-wrapping programs benefitting local charities to Duck’s Cottage’s holiday-themed “Coloring and Cocktails” event.

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24 Nov

BTW News Briefs

Boston initiative encourages shoppers to support small businesses; NetGalley shows support for Indies First; New Zealand to start taxing e-books from overseas retailers; A Moveable Feast sales spike after Paris terrorist attacks; Bookbuilders of Boston blog series spotlights indie bookstores

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24 Nov

Indies First/Small Business Saturday: Last-Minute Reminders, Author Photos

More than 400 bookstores across the U.S. will be hosting Indies First celebrations on November 28, Small Business Saturday. Here are some final tips for booksellers, as well as photos of authors who helped kick off Indies First during last weekend’s Miami Book Fair International.

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23 Nov

Constant Contact Offers 40% Off to New Subscribers

From now through November 30, Constant Contact is offering a Cyber Monday Special: New subscribers can sign up for Constant Contact’s full range of e-mail marketing tools and free coaching at 40 percent off for three months.

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19 Nov

New “Shop Small” Designs Now Available for Small Business Saturday

American Express has released new designs for promoting Small Business Saturday, November 28. The designs, part of its “Show Your Love” campaign, are available now in BookWeb’s DIY.

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18 Nov

Bookseller Blurbs Cover Melville House Galley of The Mirror Thief

When it came to the cover of the galley for The Mirror Thief by debut author Martin Seay, independent publisher Melville House went in an unusual direction: an ARC completely covered in bookseller blurbs.

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12 Nov

How to Use BookWeb’s Bookseller DIY Feature

Bookseller DIY is the first section to be featured in Bookselling This Week’s new series of articles on getting the most out of the association’s website.

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11 Nov

New Holiday Designs Available in BookWeb’s Bookseller DIY

New holiday designs for everything from posters and bookmarks to fliers and web banners are now available in the Bookseller DIY on BookWeb. 

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11 Nov

Act Now to Get on the Indies First Map in Time for Small Business Saturday

Small Business Saturday (November 28) and Indies First events are just two weeks away. To ensure your visiting authors and other special activities are promoted to consumers via the Indies First map on IndieBound.org, enter the event details now into the Indies First Activity Registry.

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05 Nov

New Promotional Materials for Small Business Saturday, Indies First Now on BookWeb

Booksellers now have access to new images, logos, and other promotional materials to help publicize Small Business Saturday and Indies First. The new materials are posted in BookWeb’s Designs & Downloads.

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05 Nov

Orders Due November 15 for Independent Bookstore Day T-shirts and Totes

Booksellers should place their orders now for 2016 Independent Bookstore Day tote bags and T-shirts. A sneak peek at one of the special literary-themed items that stores can order in January is also available.

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29 Oct

BTW News Briefs

U.K. indies report book sales up 30 percent during “Books Are My Bag” campaign; Authors share #BooksThatHooked in Twitter campaign; HarperCollins acquires e-Book deals newsletter The Midlist

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29 Oct

Act Now: October 31 Deadline for Indies First, Indies Introduce Promotions

Saturday, October 31, is the last day for ABA member stores to take advantage of Indies First publisher specials and for stores new to Indies Introduce to register for the Winter/Spring 2016 debut title program.

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29 Oct

Indie Next List Adds New Feature to “Revisit & Rediscover” Backlist Favorites

ABA’s new Revisit & Rediscover program aims to highlight favorite backlist titles through a regular feature in the monthly Indie Next List and quarterly Kids’ Indie Next List fliers.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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