Marketing

21 Oct

Bookstores Encouraged to “Get on the Map!”

As the third annual celebration of Indies First on Small Business Saturday approaches, bookstores are encouraged to enter their event details into the Indies First Activity Registry so their plans are publicized to consumers through IndieBound.org’s Indies First map.

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14 Oct

Action Required: October 31 Deadline for Indies First, Indies Introduce Promotions

October 31 is the last day for all stores to take advantage of Indies First publisher offers and for stores that are new to Indies Introduce to sign up to participate in the debut title program.

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16 Sep

Cheryl Strayed to Be 2015 Indies First Spokesperson

Cheryl Strayed, the bestselling author of Wild, Tiny Beautiful Things, Torch, and the forthcoming Brave Enough, is calling on her fellow authors to show their support for independent bookstores by linking to indie websites and by signing up to be booksellers at their favorite indies on Small Business Saturday.

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27 Aug

Titles Announced for 2015 ABC Best Books Catalog: Order Deadline September 1

Here, by category, are the more than 200 titles featured in the 2015 ABC Best Books for Young Readers Catalog. The deadline for catalog orders is this Tuesday, September 1.

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26 Aug

Film Based on Novel “Room” Slated for Release This Fall: Promotional Materials Available

Following an opening in New York and Los Angeles on October 16, the nationwide release of the film Room, based on the novel by Emma Donoghue, is scheduled for November 6. Promotional materials for the film and movie tie-in editions are available.

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25 Aug

Kobo “eRead Local” Program Begins: Web Banners Encourage Customers to Sign Up

New graphics for use on store websites encourage customers to create a Kobo account and take advantage of a special “eRead Local” credit.

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12 Aug

Mitzi’s Books Demonstrates the IndieBound Spirit

The atmosphere at Mitzi’s Books in Rapid City, South Dakota, gives off a hearty “Shop Local” vibe, due in part to its use of resources from ABA’s IndieBound marketing program. 

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10 Aug

Kobo’s “eRead Local” Program: A 100-day eReading Incentive Offer

Kobo explains the benefits to booksellers, publishers, and authors of the Kobo eRead Local incentive program, which will run from August 22 through November 29.

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06 Aug

BTW News Briefs

Binc blog to cover qualifying events for bookseller assistance; NAIBA announces 2015 award winners; Alice Award shortlist revealed; HarperCollins, Ediouro Group establish HarperCollins Brasil

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06 Aug

Booksellers Deem Fourth Year of Find Waldo Local a Success

Find Waldo Local’s fourth year wrapped up last week after a month-long celebration of the shop local movement in downtown business districts across the country.

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05 Aug

All-New Marketing Designs Unveiled for Banned Books Week

Booksellers planning celebrations for Banned Books Week, which takes place this year from September 27 to October 3, can enhance their displays with a variety of all-new, downloadable Banned Books Week-themed designs for use on posters, bookmarks, T-shirts, and more. 

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28 Jul

Dog-Eared Books to Open in Kentucky College Town

This August, TJ Rayhill, a 19-year-old college student, will open Dog-Eared Books in Campbellsville, Kentucky. The used bookstore also sells new books online and offers an online college textbook rental service.

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23 Jul

Mississippi Indies Have High Hopes for First Annual Book Festival

 A crowd of thousands is expected at the first annual Mississippi Book Festival, which is scheduled for August 22 at the State Capitol in Jackson. Indie booksellers are looking forward to promoting new and established authors, as well as the state’s great literary tradition.

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01 Jul

Meet ABA’s Support Team for Publisher Programs

ABA Development Officer Mark Nichols, Membership Program Manager Pete Reynolds, and Design and Production Manager Linda Ford discuss their work with the association’s Publisher Partners, on the Indie Bestseller and Indie Next lists, and more. 

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30 Jun

2015 Find Waldo Local Kicks Off July 1

Find Waldo Local 2015 begins on Wednesday, July 1, at indie bookstores and other locally owned businesses across the country. The event, sponsored by Candlewick Press and ABA, has become a summer tradition.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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