12 Mar

Playing Games New and Old at Toy Fair

By Valerie Koehler of Blue Willow Bookshop

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25 Sep

Notes From the Sidelines: Bracelets, Banks, Albums & More

Whatever a bookseller calls merchandise other than books -- sidelines, gifts, or non-book items -- the effects are still the same: The addition of non-book merchandise to the inventory mix can add significantly to a bookstore's bottom line.

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07 Feb

The Gift Experience

By Lance Fensterman

When was the last time you stood refueling your car and didn't see, essentially, a convenience store inside the gas station? Have you been to a movie theatre recently that had no concession stand? Did you know that Best Buy is now opening stores where you can get a pedicure and buy organic healthcare products while you learn about the latest iPod innovations?

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24 Jan

Sizzlin' Sideline From Bookshop Santa Cruz

Bookshop Santa Cruz in Santa Cruz, California, is no stranger to tongue-in-cheek, clever marketing gambits. In 1993, the bookstore weighed Rush Limbaugh's book and sold it at the price of baloney. In 1995, the store included an airline "barf bag" with every copy of Newt Gingrich's To Renew America (HarperCollins).

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09 Apr

Baker & Taylor Announces Special Disney DVD Offer to Independent Bookstores

Baker & Taylor has teamed up with Disney and Buena Vista Home Entertainment to present to independent booksellers a promotional offer meant to make it easier for booksellers to market DVDs in their stores. The companies are offering bookstores a Disney DVD display rack featuring a selection of 16 Buena Vista Home Video titles. Bookstores that participate in the promotion will receive a $100 placement fee, 90-day payment terms, and a free merchandising display unit. The offer is limited to the first 500 customers.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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