Random House Children’s and Random House Adult catalogs will be going digital only, beginning with their Summer 2012 and Fall 2012 lists, respectively. The change ensures the catalog information will be “more up-to-the-minute, and thus more viable, practical, and useful,” said Ruth Liebmann, vice president, director, account marketing, Random House, Inc.
Dealing with customers who are obviously browsing the store to buy elsewhere can be tricky. To steer them toward the cash wrap instead of the door, booksellers are engaging customers in conversations and using videos, signage, and fliers with QR codes.
Whether looking for a way to increase margin, responding to customers’ pleas for caffeine, or just because coffee and books are such a natural, booksellers have been including cafés in their bookstores for years. But are they worth it? The majority of booksellers who spoke to BTW say they can be.
To help booksellers capitalize on the October 29 movie release of The Girl Who Kicked the Hornet's Nest, Music Box Films is offering free passes, a free documentary, and a chance for consumers to win a trip to Sweden.
To help booksellers capitalize on film-release buzz for The Girl Who Played With Fire, Music Box Films is offering a multifaceted promotion, including free passes, a free documentary, and, appropriately, free temporary tattoos.
ABA has announced that it is in the process of updating the Bookstore Source Guide, a comprehensive listing of over 1,100 nonbook vendors. It is expected that the Guide will be back online at BookWeb.org in early March with a new name, more categories, and a user-friendly design.
Former Wisconsin bookseller (and database software manager of the San Francisco Giants) Nick Glass has introduced a free Web site, TeachingBooks.net, useful for anyone involved with children's books. The comprehensive site offers useful links for all booksellers -- original multimedia information about authors, tour schedules, reading guides, and more arcane bits.
Twice a year since July 1999, Paz & Associates Bookstore Training & Consulting Group, in conjunction with the American Booksellers Association, has been conducting weeklong intensive workshops designed to teach potential booksellers the ins and outs of the bookstore business. The next program, "Opening a Bookstore: The Business Essentials," will take place in Portland, Oregon, on September 9 - 15, in conjunction with the Pacific Northwest Booksellers Association convention and trade show, held September 13 - 15.
ABA member booksellers recently received a letter with full details of the recent launch of the Book Buyers Handbook Online, the fully searchable electronic edition of the Book Buyers Handbook. The new online edition of the Handbook is available to all ABA bookstore and associate members at BookWeb.org, the association member Web site.
Note that the handbook icon is now on the main navigation bar on the left-hand side of BookWeb.orgs home page.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.