Merch., Sales, & Marketing

Press Kit Webinar - Easy Press Kit Checklist

Handout:

Handselling Instructional Videos

Exploring New Markets

Tattered Cover History

Handout:

An Organizing Principle for the Online Booklover

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Self-Publishing Kirkus for Writers

Handout:

Self-Publishing Kirkus for Booksellers

Handout:

Geno Church - Passion Conversation Presentation

Geno Church - Passion Conversation White Paper

Publ Killer Events (Community Bookstore2)

Handout:

Publ Killer Events (Community Bookstore)

Handout:

Gifts 101 (Partners Village)

Handout:

Gifts 101 (Malaprop's)

Handout:

Creating Compelling In-Store Displays

Handout:

Advanced Learning Session - Shark Tank

Handout:

Indies First Storytime Day Letter from Kate DiCamillo

Core Curriculm

Marketing 201

Non-Traditional Events

PR on a Budget

Crisis Control PR

Handout:

Store Tour (UT) Sam Weller

Customer Survey (CA)

Website ideas

Press Kit

Handselling

Handout:

Book Club Resources

Increasing Sales

Multimedia Marketing for Store

Local Partnerships

Children's Events

Video Lab

Book Club Ideas

Marketing Best Tips

Authorless Events

Customer Service - Survey Option Guide

Sexy Nonfiction

Customer Survey - Sample Letter

Event Budget

Staff Training

PR Plan

Customer Surveys: Why & How

WOM Marketing

Killer Events

Blockbuster Events

Killer Events Checklist

Email Newsletters

Handselling

Social Media and PR

Promote with Localism

Store Tour (UT) King's English

Handselling Children's

Consumer Behavior

Customer Loyalty

Handselling Checklist

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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