Selling Books Online: eCommerce Solutions for Independent Bookstores

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  • Monday - Friday, 6pm to 9pm ET: emails and calls are monitored and returned as needed after hours
  • Saturday, Sunday, and holidays: emails and calls are monitored for urgent and emergency requests.

      Contact us at or call us at (914) 406-7500 (option 2) or 800-637-0037 (option 2)
      If you have an urgent or emergency issue, please email and use the word "URGENT" in the subject line. 


ABA’s state-of-the-art e-commerce platform enables ABA members to create unique, content-rich, easy-to-operate, and fully transactional and customizable e-commerce websites. The IndieCommerce database consists of nine million in-print titles and more than four million ebooks and audiobooks. IndieCommerce employs dedicated customer service representatives and offers

February 2019 price special! For the first three months after signup, new IndieCommerce program participants will pay just $25 per month; for the next three months, the fee will become $100 per month, thereafter, the fee becomes the standard $175 per month.

Community Bookstore's website

For more information about IndieCommerce please visit the Help Desk or email the IndieCommerce staff.


IndieLite is a lower-cost, low maintenance e-commerce option based on the IndieCommerce Drupal platform. It is specifically designed for booksellers who are just getting started in e-commerce, or stores that want a website that requires very little time and effort to maintain. This service offers booksellers the essential tools they need to create a web presence for their store. 

For more information about IndieLite please visit the Help Desk or email the IndieCommerce staff.


Feature Comparison Chart

Specifically designed for independent booksellers, IndieCommerce is a full featured e-commerce solution with powerful online marketing tools. IndieLite offers the minimal e-commerce essentials for a low-cost web presence that is simple to maintain. To discover which product is best for your store, email the IndieCommerce staff.





Monthly Fee



Set-Up Fee

Site, Domain, SSL etc

Site URL



SSL Certificate

Shopping Cart / Checkout

Secure cart and checkout

Collapsed checkout panes

Abandoned Cart Management

Checkout Stepper

Additional checkout panes

Order comments

Payment method - Credit card

Save customer credit card profiles

Payment method - Pay at store

Payment method - Paypal

Payment method - House Account, Purchase order, Gift card, Online Gift code

In-Store Pickup

Custom shipping methods

 Pre-defined methods, stores can set rates

Address Book

International Orders

'Source' based and 'Destination' based sales tax

Tax Exempt

Theme, templates etc

Responsive and mobile friendly

Multiple site design templates

Color wheel

 Some templates

Custom template


Permission to add customers

Permission to create Rules

Unlimited admin roles

 Only Store Admin and Order Admin

Book data and inventory

Inventory of over 9 million titles

Non-book Sidelines

Related Editions

Discount / Mark Up prices

Create book lists

Option to sell pre-order titles


Create additional retail inventory

Option to sell titles not currently in stock at Ingram

Bulk upload of book lists

Staff reviews


Sync Local Store Inventory

Search, Browse etc

Optimized book search

Predictive Search

Browse, with option to select categories

Other content included in search

Customizable search weights

Advanced Search

Custom Products

Create products manually

Bulk upload of custom products

Store Books

Sell custom products online

Update and monitor stock

Gift Cards / Online Gift Codes

Content - Store supplied content

Events calendar

Calendar of store events that is maintained by the merchant


Upcoming Events view



Wish lists / Gift Registries




Content - Provided by IC / ABA

Indie Next List

Indie Bestsellers

Indie Kids Next List

Reading Group Indie Next List

Literary Hub's Reviews by Book Marks

Regional Holiday Catalog

ABC Catalog

Privacy & Security Policy

Refund Policy


SEO tools

Social media integration

Email Sign up Pop-ups

Google Analytics


Affiliiate program

Custom Customer Groups

Discount Coupons


Multiple Outlet Locations

Preview New Features

Order Management

Editing an order

Manual order creation by store staff

Send orders to Ingram

Send Pre-orders to Ingram

Multiple order fulfillment options

Create custom order workflow


Order report

Sales report

Money management report

Customer email export

Marketplace Partners

Kobo ebooks audio books

Hummingbird Media


About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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