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Dealing With Difficult People

Dealing With Difficult People (January 24, 2019)
Content related to the education session, Dealing With Difficult People at [field_which_institute].
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PDF icon Seminary Co-op Training Document pdf112.62 KB
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The goal of this session is to help bookstore owners and employees learn how to empower themselves to end uncomfortable situations, including harassment, with professionalism and respect. Among other things, the panel will discuss tips for identifying and navigating out of these distressing situations and suggestions for talking points booksellers can rely on while under duress. Booksellers will hear discussions on:

  • Prioritizing personal safety
  • Tips for changing the power dynamic
  • Tips for extricating yourself from a situation in a professional way
  • Learning how to ask for help when needed
Watch video from this event.

Get Out of Your Comfort Zone: Building Successful Relationship With Publishers

Get Out of Your Comfort Zone: Building Successful Relationship With Publishers (January 24, 2019)
Content related to the education session, Get Out of Your Comfort Zone: Building Successful Relationship With Publishers at [field_which_institute].
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Creating and nurturing relationships with publishers is key to building a thriving business. Panelists in this session will provide an overview of how publishers work with independent bookstores and discuss steps booksellers can take to capitalize on and grow these relationships. Booksellers will learn:

  • Best practices for networking with publishers at industry events
  • What publishers look for in event proposal and how to land the A-List author
  • Best practices for pitching events in person
  • How to keep your relationships moving forward

Introduction to Publisher Event Grids

Introduction to Publisher Event Grids (January 24, 2019)
Content related to the education session, Introduction to Publisher Event Grids at [field_which_institute].
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PDF icon Sample Requests pdf76.37 KB
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There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, booksellers will see sample event grids from publisher panelists and learn more about how publishers approach author tours and what they are looking for from bookstores. Booksellers will learn:

  • The number-one thing publishers are looking for in potential events
  • How to make your event proposal stand out
  • How to use Edelweiss to make your grids more specific
  • Important ways to follow up after you submit the grid

Top Tips for Instagram Success With Two Cats Communications

Top Tips for Instagram Success With Two Cats Communications (January 24, 2019)
Content related to the education session, Top Tips for Instagram Success With Two Cats Communications at [field_which_institute].
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Gain a better understanding of the valuable role Instagram can play in your bookstore’s marketing program with Two Cats Communication as they share a holistic overview of best business practices utilizing the social media platform. This session will set bookstores up for Instagram success by teaching attendees:

  • Optimization tips
  • The benefits of an Instagram Business Account
  • How to develop a consistent brand
  • Platform features that can increase your reach and bring value to your bookstore
Watch video from this event.

Industry Trends and Analytics

Industry Trends and Analytics (January 23, 2019)
Content related to the education session, Industry Trends and Analytics at [field_which_institute].
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Industry experts present a review of the most recent data on the U.S. book market with a deep-dive into the latest trends. There will be plenty of new insights to help attendees improve their business in the coming year.

Watch video from this event.

ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books

ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books (January 25, 2018)
Content related to the education session, ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books at [field_which_institute].
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PDF icon Tips for Hand-Selling Kids Books (PDF)182.63 KB
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Uh-oh! A customer needs help in the children's department, and not one children's specialist is available to assist. Don't panic — this session is for you! In a workshop setting, children's booksellers will offer advice, tips, and tricks to help the general bookseller expand their repertoire of sales skills to include selling children's books with confidence.

ABC Presents 101: Author Events for Schools

ABC Presents 101: Author Events for Schools (January 23, 2018)
Content related to the education session, ABC Presents 101: Author Events for Schools at [field_which_institute].
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PDF icon Author School Visit Schedule (PDF)170.08 KB
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Schools serve as an established audience for children’s authors. In this session, booksellers will learn how to develop relationships with schools and libraries, build pre-order sales, and encourage publicists and authors to put their store at the top of a publisher’s list for sending visiting authors to their community.

Roundtable Discussion: Careers in Bookselling – How to Grow by Doing What You Love

Roundtable Discussion: Careers in Bookselling – How to Grow by Doing What You Love (April 6, 2017)
Content related to the education session, Roundtable Discussion: Careers in Bookselling – How to Grow by Doing What You Love at [field_which_institute].
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Tegan Tigani of Queen Anne Book Company (Seattle, WA) will lead a brainstorming session on how booksellers can successfully expand their passion for books to other arenas and add to their personal income without having to give up their day jobs.
 

Bookselling 101: Writing Effective Blurbs

Bookselling 101: Writing Effective Blurbs (January 30, 2017)
Content related to the education session, Bookselling 101: Writing Effective Blurbs at [field_which_institute].
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Handselling a book through an effective blurb is an essential bookselling skill, whether it’s for the Indie Next List, for shelf-talkers, or for other opportunities in-store, online, or elsewhere. A panel of bookseller blurb-writing all-stars will discuss the key elements of effective blurbs and direct attendees in hands-on exercises for writing and reviewing blurbs.

  • David Enyeart,Common Good Books (St. Paul, MN)
  • Peternelle Van Arsdale, Author The Beast is an Animal, Simon & Schuster
  • Pamela Klinger-Horn, Excelsior Bay Books (Excelsior, MN)
  • Luisa Smith, Book Passage (Corte Madera, CA) (Moderator)
     

Edelweiss+ and Bookseller Event Grids

Edelweiss+ and Bookseller Event Grids (January 29, 2017)
Content related to the education session, Edelweiss+ and Bookseller Event Grids at [field_which_institute].
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Did you know you can manage event grids with Edelweiss+?  In this session, an Edelweiss rep, a publicist, and a bookseller will explain the functionality of the grids and the important selling points in a good event proposal. 

  • Sarah Bagby, Watermark Books & Cafe (Wichita, KS)
  • Joe Foster, Education and Outreach Coordinator, Above the Treeline (Ann Arbor, MI)
  • Cathy Schornstein, Field Sales Representative, HarperCollins Publishers
     

ABC Presents: Successfully Merchandising and Selling Graphic Novels

ABC Presents: Successfully Merchandising and Selling Graphic Novels (January 28, 2017)
Content related to the education session, ABC Presents: Successfully Merchandising and Selling Graphic Novels at [field_which_institute].
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With graphic novels rapidly expanding as a category and continuing to mature as an art form, stores may struggle to determine which books to carry and how to display them, as well as how to handle resistance from skeptical parents and educators. Panelists will discuss these issues and more, from essential title lists to successful handselling and the value of graphic novels in fostering reading.

  • Michael Bender, Community Bookstore (Brooklyn, NY)
  • Heather Hebert, Children's Book World (Haverford, PA)
  • Marika McCoola, Porter Square Books (Cambridge, MA)
  • Michael Link, Joseph-Beth Booksellers (Cincinnati, OH) (Moderator)
     

ABC & ALA Present: Partnering With Your Local Library

ABC & ALA Present: Partnering With Your Local Library (June 23, 2016)
Content related to the education session, ABC & ALA Present: Partnering With Your Local Library at [field_which_institute].
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Booksellers and librarians serve a common need and share many goals, but partnering on events and other initiatives can be challenging.  Presented in cooperation with the American Library Association, this panel, featuring pairs of booksellers and librarians who are successfully working together, will discuss potential hurdles as well as solutions for productive partnerships between bookstores and libraries.

  • Laura DeLaney, Rediscovered Books (Boise, ID)
  • Heidi Lewis, Information Services Assistant Supervisor at the Boise Public Library (Boise, ID)
  • Holly Weinkauf, Red Balloon Bookshop (St. Paul, MN)
  • Lisa Von Drasek, Curator of the Children's Literature Research Collections at the University of Minnesota (Minneapolis, MN)
  • Lauren Zimmerman, Writer's Block Bookstore (Winter Park, FL)
  • Sabrina Smith, Assistant Director at the Winter Park Public Library (Winter Park, FL)
  • Natasha Gilmore, Associate Children’s Editor at Publishers Weekly (Moderator)
     

ABC Presents: Non-Author Events for Picture Books, Middle Grade, and YA

ABC Presents: Non-Author Events for Picture Books, Middle Grade, and YA (January 26, 2016)
Content related to the education session, ABC Presents: Non-Author Events for Picture Books, Middle Grade, and YA at [field_which_institute].
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PDF icon Gnome for the Holiday Game Card (PDF)681.9 KB
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Fun and exciting events don’t always have to feature a visiting author. Themed events built around books for different age groups can offer great no-cost opportunities to fill out your calendar, attract new sales, and bring customers into your store beyond storytimes and discussion groups.

  • Danielle Borsch, Vroman’s Bookstore (Pasadena, CA)
  • Jennifer Green, Green Bean Books(Portland, OR)
  • Lisa Nehs, Books & Company (Oconomowoc, WI)
  • Beth Golay, Books & Whatnot (Moderator)
     

ABC Presents: Getting the Most Out of Your ARCs

ABC Presents: Getting the Most Out of Your ARCs (January 25, 2016)
Content related to the education session, ABC Presents: Getting the Most Out of Your ARCs at [field_which_institute].
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Your stockpile of ARCs can present a great opportunity for marketing and community outreach at no additional cost. Learn from other booksellers how creative programs using ARCs and donations to underprivileged schools can lead to significant sales increases in your store or at your book fairs.

  • Jesica DeHart, BookPeople of Moscow (Moscow, ID)
  • Carol Moyer, Quail Ridge Books & Music (Raleigh, NC)
  • Elise Supovitz, Executive Director of Independent Retail and Canada Sales at Candlewick Press (Somerville, MA)
  • Mark von Bargen, Senior Director of Children's Trade Sales at Macmillan Children's Publishing Group (New York, NY)
  • Johanna Albrecht, Flyleaf Books (Chapel Hill, NC) (Moderator)
     

Managing Successful Book Fairs In-Store and Off-Site

Managing Successful Book Fairs In-Store and Off-Site (April 7, 2014)
Content related to the education session, Managing Successful Book Fairs In-Store and Off-Site at [field_which_institute].
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Book fairs can be a great source of revenue if you can keep them from being a drain on your resources.  How far in advance should you schedule in order to properly prepare?  How much inventory should you have on hand, and how do you choose titles and decide quantity?  Should you discount books, or offer a percentage of sales as cash back?  What kinds of events are helpful in driving book fair attendance?  What organizations, other than schools, make good book fair partners?  This session will give you the keys to grow your book fair business in your store, at schools, and elsewhere in your community.

Handselling 101

Handselling 101 (January 22, 2014)
Content related to the education session, Handselling 101 at [field_which_institute].
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This basic course for new booksellers and those interested in a refresher will provide best practices for handselling in the era of showrooming. A panel of experienced booksellers will explore not only placing the right book in a customer’s hands but also about how to close the sale. The session will conclude with the opportunity to see expert handsellers in action.

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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