|Glossary of Diversity, Inclusion, and Equity Terms (by Diversity Task Force) (PDF)||167.98 KB|
If you have been in business for five years or fewer, this is the session for you. Hear from booksellers who will look back over those first critical years and share tips for making it through the next five.
Danny Caine, Raven Book Store (Lawrence, KS); Brad Johnson, East Bay Booksellers (Oakland, CA); Angela Maria Spring, Duende District Books (Albuquerque, NM); Tom Nissley, Phinney Books (Seattle, WA)
IndieCommerce™ is the ABA’s e-commerce platform for independent bookstores. The system provides the tools for indie bookstores to create unique, content-rich, and easy-to-operate, fully transactional, e-commerce enabled websites. Over the past few years, the IndieCommerce team has been working closely with booksellers to to help them achieve their online marketing and sales goals. This session will highlight some of the most impactful changes that individual stores have made to their websites over the past year, including before and after examples.
Beth Seufer Buss, Bookmarks (Winston-Salem, NC); Elissa Sweet, Bank Square Books (Mystic, CT); Elayna Trucker, Napa Bookmine (Napa, CA); Geetha Nathan, ABA (White Plains, NY)
|Planning for Store Longevity pdf||48.31 KB|
The ability to stay in business for decades—and longer—means weathering change by staying adaptable and flexible. Customer relationships and sales are just part of the equation that can ensure the longevity of a business and even turn it into a celebrated, longstanding institution. Careful planning and understanding of your store’s resources, a flexible business plan, continuously improving operations, and a culture that willingly embraces change in order to adapt and improve are all factors that influence where your business will be around in 5, 10, or 20 years—or more. A a panel of longtime booksellers will lead this not-to-be-missed conversation.
Glenda Childs, The Doylestown Bookshop (Doylestown, PA); Kelly Estep, Carmichael's Bookstore (Louisville, KY); David Sandberg, Porter Square Books (Cambridge, MA); Paul Hanson, Village Books (Bellingham, WA);
You only have a few seconds to attract—and hold—a customer’s attention, so it’s critical that you get it right if you want to turn a browser into a buyer. From the whimsical to the thought-provoking, store displays done right tell a story that taps into a customer’s needs—needs for entertainment, introspection, fantasy, connection, and more. Booksellers who are skilled at telling stories through engaging displays will present tips and visuals on how to make an eye-catching in-store displays that turn browsers into buyers.
Tess Coats, Spur Line Supply Co. (Albuquerque, NM); Luisa Smith, Book Passage (Corte Madera, CA); Katie McGinley, Wild Rumpus (Minneapolis, MN); Meg Smith, ABA (White Plains, NY)
Graphic novels can be a useful springboard into reading for reluctant readers, but they can also serve as a vehicle to launch readers into the symbiotic relationship between text and visuals. In this session, attendees will learn from booksellers and experts:
Justin Colussy-Estes, Little Shop of Stories (Decatur, GA); Ashley Delacqua, University of New Mexico (Albuquerque, NM); Lee Francis, Red Planet Books & Comics (Albuquerque, NM); Javier Ramirez, The Book Table (Oak Park, IL)
If you are thinking about opening a second location -- or if you have recently done so -- this session is for you. A panel of experts who have been through the process will share tips and provide insight on how to know if opening a second store is the correct decision for your business, and if so, how to navigate the process. The topics discussed will include:
Market research: Ensuring your choice for the second location is sound
Chris Morrow, Northshire Bookstore (Manchester Center, VT); Fabian Paagman, Paagman's (Den Haag, The Netherlands); Jessica Stockton-Bagnulo, Greenlight Bookstore (Brooklyn, NY); Ron Tucker, Politics and Prose Bookstore (Washington DC)
Independent bookstores are champions of innovation when it comes to business models. For the last few years, many bookstores have added bars to their business model by blending books with booze. This session will feature booksellers from both small and large stores who have experienced the successes and challenges of this business model.
Aaron Curtis, Books & Books (Coral Gables, FL); Donna Paz Kaufman, Story and Song Bookstore Bistro (Fernandina Beach, FL); Tom Roberge, Riffraff Bookstore and Bar (Providence, RI); Nicole Sullivan, BookBar (Denver, CO)
Edelweiss+Analytics is excited to present the new Shelf Report, created to help bookstores succeed against competitive pressures by providing unique decision intelligence. This new tool provides benchmarks for your store’s inventory, using the aggregate performance of hundreds of other independent bookstores on four key measures of sales and inventory health – across genres. Join us to learn more about how this tool can help you view your store from the outside-in and point to where you can focus your attention to make sure your inventory is working its hardest for you.
John Rubin, Above the Treeline (Ann Arbor, MI); Joe Foster, Above the Treeline (Ann Arbor, MI)