Act Now to Get on the Indies First Map in Time for Small Business Saturday

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Small Business Saturday (November 28) and Indies First events are just two weeks away! To ensure your visiting authors and other special activities are promoted to consumers via the Indies First map on, enter your event details now into the Indies First Activity Registry.

On the Indies First map, consumers can look for Small Business Saturday events at indie bookstores (represented by blue dots), as well as stores with an Upstream partnership (represented by red dots), which indicate an author’s signed stock is on hand.

American Express, which started the Small Business Saturday movement in 2010, has its own consumer map. Bookstores that accept American Express cards can sign up to appear on AmEx’s Shop Small map here.

Booksellers who haven’t already arranged to host authors on Small Business Saturday are encouraged to review BookWeb’s Indies First Author-Illustrator Index to find local authors who have expressed an interest in being guest booksellers and then invite them to their stores.

Full details and resources for booksellers and authors who would like to take part in this year’s Indies First celebration are available here.