IndieCommerce: Boosting E-Mail Subscribers, a New “Availability” Feature & More

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IndieCommunication logoThe latest IndieCommunication newsletter includes information on how to capture new e-mail list subscribers as well as details about a feature for showing available titles.

Capturing New E-Mail Subscribers

Image of pop-up ad for newsletter subscriptionsMany IndieCommerce sites have experienced success in boosting their e-mail list subscribers through the use of interstitials. These pop-ups solicit new subscribers for a store’s e-mail list, which can be used for newsletters or other marketing campaigns. No matter what page a customer lands on when they first visit a store’s IndieCommerce site, they will be greeted with a friendly pop-up requesting their e-mail address. Customers can also opt to decline seeing the message again.

Pop-up webpages are a low cost, easy to set up marketing strategy. E-mail staff@bookweb.org to get started.

New “Availability” Feature

Previously, stores that uploaded local store inventory had only one “availability” status description for product pages, search results pages, and book lists. That meant that stores with multiple branch locations needed to use a description like, “Available. Click on the title to find out availability at each location,” which led to customer confusion.

To address this issue, IndieCommerce now offers an extra field: On Our Shelves Now (Detail Page). See: Store -> Configuration -> Account Information and Preferences -> Configure Book Settings

By default, this new field will match the description for “On Our Shelves Now.”

Here is an example from search results:

View of product page for IndieCommerce

Here is an example from a product detail page:

IndieCommerce On Our Shelves Now icon

 

 

 

 

 

Contact Information

It is vital that stores make sure IndieCommerce and ABA have their most current contact information. There have been many occasions on which IndieCommerce staff needed to contact a store’s website admin but the information on file was incorrect.

IndieCommerce stores should log into their account and go to Store -> Configuration -> Store -> Basic Information to make sure all of the contact information is current. Booksellers needing assistance should contact staff@bookweb.org.

Monthly Maintenance Window

Each month during the scheduled maintenance time, IndieCommerce may install an upgrade or other necessary software fixes to benefit the entire network. IndieCommerce is keeping up with Drupal upgrades and is now running Drupal 7.44 on store websites. IndieCommerce has also upgraded to the latest views and Apache Solr modules.

Tips and Tricks

IndieCommerce stores should make sure their websites have a “logout” option for customers who log in. Booksellers should log in to their sites as a customer, rather than a store admin, to test the logout feature.


Past editions of IndieCommunication are available on BookWeb.org.

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