The October 19 edition of the IndieCommunication newsletter features marketing suggestions, news about a change to ACH money transfers, and more.
Where Paper Pushes Pixels
Are your customers always asking for a piece of paper and a pencil so that they can write down titles they are interested in purchasing at some future date? Jamie Anderson of Downtown Books in Manteo, North Carolina, worked with Allen Lehew of Duck’s Cottage Coffee & Books in Duck to turn these requests into a marketing opportunity. Anderson produced notepads to hand to inquiring customers, with a line at the top reading: “Note to self: Don’t forget to order these books @ duckscottage.com 99¢ shipping.”
Do you have a tip for marketing your website that you would like to share? Send it to firstname.lastname@example.org.
IndieCommerce One-on-Ones at NCIBA
The IndieCommerce team is now scheduling one-on-one appointments with program participants who will be attending the Northern California Independent Booksellers Association Fall Discovery Show in San Francisco. Appointments are available for Thursday and Friday, October 27 and 28, in the Conference Center. Schedule your one-on-one today. Walk-ins are welcome.
Regional Holiday Catalogs
All regional associations are encouraged to provide the IndieCommerce team with their holiday catalogs as soon as possible! Instructions for doing so are available here.
Change to ACH Money Transfer
Beginning October 25, ACH transfers for online orders on IndieCommerce sites will take place on the 15th and the 25th of each month, unless those days fall on a weekend or holiday, in which case the transfer will occur on the next available business day.
Tip of the Week
It’s fall and holiday shoppers are already starting to ramp up their online purchases. Build trust with first-time visitors to your website by including comprehensive “Help” and “Returns Policy” pages that are easy to understand and full of reassuring prose. Use these pages to make your customers comfortable about buying from your website.
E-mail the IndieCommerce team with any thoughts, questions, or suggestions.