Here’s the IndieCommunication e-newsletter for Thursday, November 1:
Expand Your Understanding of IndieCommerce
The IndieCommerce Institute, to be held on Tuesday, January 22, in conjunction with the 2019 Winter Institute in Albuquerque, is an interactive, classroom-style workshop for users of ABA’s IndieCommerce platform. Attendees can register for either a morning or an afternoon seminar for $59 each, or for both morning and afternoon seminars for $118. Each seminar will include step-by-step instructions for the topics covered. Lunch is included for ABA members who register for both sessions. Sign up for the IndieCommerce Institute now.
Does Your IndieCommerce Site Have Its Own Authorize.net Account?
IndieCommerce has begun to roll out a new technology from Authorize.net called Accept.js. The upgrade to IndieCommerce sites should be completed by the end of November.
Accept.js ensures greater PCI compliance and security for IndieCommerce and IndieLite sites. Sensitive cardholder data, such as the complete credit card number and the card verification value (CVV) number, are passed directly to Authorize.net via Accept.js and not stored or “touched” by your website. If your IndieCommerce website has its own Authorize.net account, e-mail firstname.lastname@example.org to schedule a time to switch to Accept.js.
Co-op Advertising the Topic for Upcoming Video Roundtable
The American Booksellers Association will present a video roundtable discussion on cooperative advertising on Thursday, November 8, from 11:00 a.m. to 11:30 a.m. EST. All booksellers are invited to participate.
Cooperative advertising (or “co-op”) refers to publisher-defined programs in which the publisher and the bookseller “cooperatively” promote a book or books according to mutual priorities. Co-op promotions can focus on direct purchases, indirect purchases, newsletters, events, and displays.
During the roundtable, booksellers will learn how publisher-supplied co-op funds can be used for marketing books. Booksellers will hear from one bookseller about how their store tracks and claims these funds, as well as from another bookseller about the benefits of using a third-party service to track co-op.
The live video meeting is conducted through Zoom.us, and all ABA member booksellers are welcome to participate. E-mail Phil@bookweb.org for an invitation and instructions.
Booksellers are encouraged to send their thoughts, questions, or suggestions via e-mail to IndieCommerce staff at any time.
Past editions of IndieCommunication are available on the IndieCommerce Updates page on BookWeb.org.