Booksellers using Givex for their in-store gift card program will be able to offer and redeem physical Kobo gift cards for eBooks beginning this summer.
Kobo is launching the eBook gift card program in response to requests from ABA booksellers. An online gift card program is also in development, with plans to launch in the third quarter of 2016.
Kobo will be producing the gift cards and sending them to stores directly. Stores will be asked to sign a term sheet in which they agree to sell and merchandise the cards.
To start, each store will receive 200 gift cards, or more upon request; once stores sell through the first batch of gift cards, they will reorder from Givex.
The Kobo eBook gift cards program is scheduled to begin in July. Watch for updates in ABA’s Kobo e-newsletter or in Bookselling This Week.