October Indie Next List e-Newsletter to Deliver to 503,000+ Customers

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On Thursday, October 4, the October Indie Next List e-newsletter, powered by Shelf Awareness, will be delivered to over 500,000 customers at more than 130 ABA member stores. Booksellers are invited to sign up now to send the free monthly adult or quarterly Kids’ Indie Next List e-newsletters to their customers.

Northshire Bookstore September 2018 Indie Next List enewsletter

The store-branded e-newsletter for adults, delivered on the first Thursday of each month, features:

  • The month’s Indie Next List titles, with bookseller quotes
  • “Buy Now” buttons that lead to the purchase page for the title on the sending store’s website
  • An interview with the author of the month’s number-one title

The September newsletter was sent to 503,538 customers at 132 participating stores. An example of September’s Indie Next List e-newsletter can be seen here.

Each quarterly Kids’ Indie Next List is divided into two e-newsletters that are sent about six weeks apart. Titles featured on each of the season’s two kids’ lists are based on publication dates. The top 10 titles are divided into a top five on each list, and each e-newsletter features an author Q&A with the number-one pick for that list; additional titles are organized, as usual, by age group.

The second Fall Kids’ Indie Next List e-newsletter was sent on September 20 to 420,545 customers at 125 ABA member stores. See the second Fall Kids’ Indie Next List e-newsletter here. The first volume of the Winter Kids’ Indie Next List e-newsletter will be sent on Thursday, November 15.

The American Booksellers Association and Shelf Awareness teamed up in 2016 to launch this free e-newsletter program for independent bookstores. To sign up for the free adult or children’s Indie Next List e-newsletter program, stores should complete this form on BookWeb. A username and password are required to access the form; booksellers who need login information can e-mail info@bookweb.org.

During the sign-up process, booksellers will be required to upload their store logo and a CSV file of their e-mail list (instructions are on the form). Stores will retain ownership of their mailing lists, and customers will not be added to any other lists. New sign-ups will get to see a sample of their e-newsletter about a week before it is sent to customers.

Questions about the Indie Next List e-newsletter program should be sent to ABA Senior Program Officer Joy Dallanegra-Sanger.