Online Customers Can Reply to “Do-Not-Reply”

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Here, the IndieCommerce team provides an update regarding the issue of e-mail spam generated by spambots using forms on IndieCommerce and IndieLite sites.

IndieCommerce logoFollowing the July 19 Bookselling This Week article about the IndieCommerce team’s effort to reduce spambot interference for IndieCommerce and IndieLite sites by changing the “From” address in transactional e-mails to “,” several booksellers expressed concern that their customers could not reach them with questions if they used the “do-not-reply” address.

The “From” address simply identifies the URL that the e-mail originated from. This lets Internet service providers know that they can safely deliver this e-mail and that it is not spam or originating from some other nefarious e-mail source. This new “From” address will actually help get more of IndieCommerce sites’ e-mails delivered and keep them from ending up in a spam folder.

If a customer replies to an e-mail coming from “,” the e-mail address will automatically change to the e-mail address that the originating store uses to correspond with customers. This applies to all transactional e-mails generated by a store’s IndieCommerce or IndieLite website.

Many customers who shop online likely have already seen a “do-not-reply” e-mail address in transactional e-mails sent to them following a purchase. This has become the default “From” e-mail address used by many websites. Customers can still reply to these e-mails, as a valid reply address will automatically populate the “To” field for them.

Questions about this or any other matters regarding IndieCommerce can be sent to