On Thursday, November 8, from 11:00 a.m. to 11:30 a.m. EST, the American Booksellers Association will present a video roundtable discussion on cooperative advertising. All booksellers are invited to participate.
Cooperative advertising (or “co-op”) refers to publisher-defined programs in which the publisher and the bookseller “cooperatively” promote a book or books according to mutual priorities. Co-op promotions can focus on direct purchases, indirect purchases, newsletters, events, and displays.
In this roundtable, booksellers will learn how publisher-supplied co-op funds can be used toward marketing books. Booksellers will hear from one bookseller about how their store tracks and claims these funds, as well as from another bookseller about the benefits of using a third-party service to track co-op.
The live video meeting is conducted through Zoom.us, and all ABA member booksellers are welcome to participate. E-mail Phil@bookweb.org for an invitation and instructions.