May 10 is the deadline to register for a webinar, presented by marketing consultant Maribeth Pelly, on creating a press kit that will communicate a bookstore’s strongest selling points to publishers. The hour-long webinar, which is free and open to the first 100 ABA members to sign up, will be presented on Thursday, May 11, starting at 2:00 p.m. ET. Pelly is the founder of the marketing strategy consulting service Maribeth Pelly Easy Marketing Strategies. Booksellers who are planning to take part in the “Publicists Speed Dating” sessions at next month’s BookExpo may find this webinar especially helpful.
A well-thought-out press kit enables a bookstore to make the best possible case in conversations with publicity directors and others who can help secure more desirable author bookings, memorable events, and increased book sales. This educational webinar will present the steps needed to develop an effective press kit, a resource especially important to stores that are working to increase their number of author events.
During this webinar, participants will learn:
- Which elements are most important in a press kit.
- How to identify and leverage your store’s unique selling position.
- How to effectively present a press kit to publicity contacts.
- How to repurpose testimonials, store data, and event images.
- What not to include in a press kit.
- How to design your own press kit with easy-to-use templates and checklists.
- What to expect during your next Publicists Speed Dating session.
Stores can sign up more than one staff member to attend the webinar, but space is limited.The webinar will be recorded and will be available afterwards to share with other store staff members. During the live webinar, participants will be able to ask questions specific to their stores.
Register now via the webinar form on BookWeb.org (a BookWeb username and password are required). Registrants will receive an e-mail with dial-in details before the event.
Questions about the webinar should be addressed to ABA Education Manager Lisa Winn.