All ABA member stores are invited to sign up now for the quarterly Kids’ Indie Next List eNewsletter pilot program, powered by Shelf Awareness. The first store-branded newsletter for the summer list is scheduled to e-mail to customers on June 8.
As with the adult Indie Next List eNewsletter program, the kids’ e-newsletter will be store-branded. Each store will retain all of their customer e-mail addresses; the book “buy” button will link back to the store website; and all e-mail replies will go to the store e-mail address. However, because each quarterly Kids’ List presents an average of 50 titles and covers a three-month publication window, the mailing to consumers will be divided into two e-newsletters that will be sent about six weeks apart each season (June 8 and July 20 for the summer list; September 14 and October 19 for the fall list). Titles featured on each of the season’s two kids’ lists will be based on publication dates, and the print Kids’ Indie Next List’s top 10 titles will be divided into a top five on each list with additional titles organized, as usual, by age groups.
The adult Indie Next List eNewsletter will continue to be e-mailed to customers on the first Thursday of every month. Both the adult and kids’ lists will feature interviews with the author of booksellers’ number one pick.
To sign up for either Indie Next List e-newsletter program, stores should complete the form available here and follow the directions to upload materials.
Questions about the Kids’ Indie Next List pilot program should be sent to ABA Senior Program Officer Joy Dallanegra-Sanger.