Survey Seeks to Determine ABA Members’ Online Marketing, E-commerce Needs

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All bookstore members of the American Booksellers Association are being asked to fill out a brief survey about their online marketing and e-commerce needs. The results of the four-question, anonymous survey will be reviewed by the 15 booksellers on ABA’s Digital Task Force when they meet later this month to help the association formulate programs and priorities moving forward.

Any ABA member store that has a website or that participates in any type of online marketing is encouraged to take a few minutes to complete the survey here.

Questions about the survey, the Digital Task Force, or e-commerce should be directed to IndieCommerce Director Phil Davies.