Handout

Customer Surveys: Why & How

Thursday, February 4, 2010 -
9:00am to 11:00am

Have you ever wondered what your customers think about your store or how they view you compared to your competition? In this session, find out how to create and execute customer surveys that will help you learn more about your customers and develop more effective strategies to meet their needs. This session will outline the "nuts-and-bolts" of how to do customer surveys -- including how to frame questions, administer the survey in your store and online, and analyze the results.

Education Material Format: 

Free for the Asking: Marketing with PR & Social Media

Thursday, January 20, 2011 -
9:00am to 10:00am

Putting your store in the media spotlight and keeping it there does not have to cost a lot of money. In fact, it doesn't have to cost you anything at all beyond usual staff hours. This session will focus on how to take advantage of free media outlets to market and promote your store.

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Building and Rewarding Customer Loyalty

Friday, February 2, 2007 -
1:45pm to 3:45pm
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Refugee Book Drive

Tuesday, January 22, 2019 -
7:30am to 6:00pm
Location: 
ACC
Room: 
Ground Level, West Building 2nd Street Entrance

A Refugee Book Drive will be held during Wi14, beginning on Tuesday at the Welcome Desk, then moving to the Galley Room for the remainder of the Institute. Spanish-language books are being collected to benefit parents and children from Central America and Mexico. Organized by Denise Chávez (Casa Camino Real Bookstore, Las Cruces, NM) and administered by Border Servants Corps. Genres and subject suggestions are posted here on BookWeb.org. Refugees are people who have been forced to leave their homes or their country, either because of war, economic or societal problems, their political or religious beliefs, or natural disaster.

Education Material Format: 

Get Out of Your Comfort Zone: Building Successful Relationship With Publishers

Thursday, January 24, 2019 -
3:40pm to 4:40pm
Location: 
27 Lower West ACC
Room: 
Picuris/Sandia/Santa Ana

Creating and nurturing relationships with publishers is key to building a thriving business. Panelists in this session will provide an overview of how publishers work with independent bookstores and discuss steps booksellers can take to capitalize on and grow these relationships. Booksellers will learn:

  • Best practices for networking with publishers at industry events
  • What publishers look for in event proposal and how to land the A-List author
  • Best practices for pitching events in person
  • How to keep your relationships moving forward
Sarah Bagby, Watermark Books and Cafe (Wichita, KS); Michael Link, Joseph-Beth Booksellers (Cincinnati, OH); Pete Mulvihill, Green Apple Books (San Francisco, CA); Craig Popelars, Algonquin Books (Chapel Hill, NC); Karen Torres, Hachette Book Group (New York, NY)
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ABC Presents: Experiential Reading — Graphic Novels Shape the Way Young People Read

Friday, January 25, 2019 -
9:30am to 10:30am
Location: 
19 Lower West ACC
Room: 
Isleta/Jemez

Graphic novels can be a useful springboard into reading for reluctant readers, but they can also serve as a vehicle to launch readers into the symbiotic relationship between text and visuals. In this session, attendees will learn from booksellers and experts:

  • How the role of graphic novels has evolved in the bookstore and literacy
  • How to have a productive conversation with staff and customers about graphic novels
  • Types of programming that highlight and elevate the genre
  • The importance and impact of the representation of diverse characters in graphic novels
  • What the current educational terrain looks like and how bookstores can work with school libraries to incorporate graphic novels into the curriculum
Justin Colussy-Estes, Little Shop of Stories (Decatur, GA); Ashley Delacqua, University of New Mexico (Albuquerque, NM); Lee Francis, Red Planet Books & Comics (Albuquerque, NM); Javier Ramirez, The Book Table (Oak Park, IL)
Education Material Format: 

The Indies Introduce Authors and Booksellers

Thursday, January 24, 2019 -
2:20pm to 3:20pm
Location: 
Upper West ACC
Room: 
Kiva Auditorium

Indies Introduce is about what independent booksellers do best: Discovering exciting debut authors and sharing the best with readers across the country. You will hear about the title selection process from the bookseller panelists who curated the list, which, according to Destenie Fafard of Cellar Door Books (Riverside, CA), provides panelists with "the privilege of reading debut authors’ work and giving a spotlight to those who perhaps wouldn’t be seen without our platform." Many of this season’s debut authors will be present to read a short passage and answer a question posed by one of the panelists.

Education Material Format: 

Dealing With Difficult People

Thursday, January 24, 2019 -
3:40pm to 4:40pm
Location: 
18 Lower West ACC
Room: 
Cochiti/Taos

The goal of this session is to help bookstore owners and employees learn how to empower themselves to end uncomfortable situations, including harassment, with professionalism and respect. Among other things, the panel will discuss tips for identifying and navigating out of these distressing situations and suggestions for talking points booksellers can rely on while under duress. Booksellers will hear discussions on:

  • Prioritizing personal safety
  • Tips for changing the power dynamic
  • Tips for extricating yourself from a situation in a professional way
  • Learning how to ask for help when needed
Alena Jones, Seminary Co-Op Bookstore (Chicago, IL); Lissa Muscatine, Politics and Prose Bookstore (Washington, DC); Rachel Watkins, Avid Bookshop (Athens, GA); Meg Smith, ABA (White Plains, NY)
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Bookstores Launch the Open Discussion Project

Thursday, January 24, 2019 -
3:40pm to 4:40pm
Location: 
32 Lower West ACC
Room: 
Acoma/Tesuque/Zuni

As part of the pilot program of the Open Discussion project, five independent bookstores will be launching reading groups in the fall of 2018 with the goal of bringing liberals and conservatives together to discuss the issues that divide them. The Open Discussion Project is sponsored by the National Coalition Against Censorship (NCAC) in partnership with ABA. NCAC and ABA are inviting booksellers to join the Open Discussion Project when it goes national next year. A panel of booksellers who are participating in the pilot will discuss their experience.

Sarah Goddin, Quail Ridge Books (Raleigh, NC); Bradley Graham, Politics and Prose Bookstore (Washington, DC); Alana Haley, Schuler Books (Grand Rapids, MI); Christopher Finan, National Coalition Against Censorship (New York, NY)
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ABC Presents: Crash Course in Kids' Bookselling

Thursday, January 24, 2019 -
3:40pm to 4:40pm
Location: 
23 Lower West ACC
Room: 
Nambé/Navajo

Scenario: your store's children's bookseller is out sick and not one general bookseller has even an inkling about kids’ books. Never fear! Geared towards general booksellers with ZERO experience in the kid’s department, children’s frontlist booksellers on this panel will provide a crash course to prepare any bookseller to head into the children's department. In the session, general booksellers will learn:

  • Key phrases to use when selling a kids book
  • Important questions to ask a child and a parent when selecting a book
  • Signs to look for when selecting a book (shelf talkers, inferences from the cover)
  • Basic important information to always have in their back pocket
  • Where to look for recommendations
Cathy Berner, Blue Willow Bookshop (Houston, TX); Meghan Dietsche Goel, BookPeople (Autsin, TX); Sara Grochowski, McLean & Eakin Booksellers (Petoskey, MI); Christy McDanold, The Secret Garden (Seattle, WA)
Education Material Format: 

Using ABACUS as a Budgeting Tool

Thursday, January 24, 2019 -
3:40pm to 4:40pm
Location: 
19 Lower West ACC
Room: 
Isleta/Jemez

ABACUS is a yearly benchmarking survey that gathers essential information and insights on bookstore financials. This unique and actionable data is key to a store’s long-term viability, as it can be used to create budgets and analyze important business questions. Bookseller panelists who regularly submit to ABACUS will explain how they have been able to implement changes based on their ABACUS report. In this session, booksellers will learn:

  • How to read key lines in an ABACUS report
  • How to recognize and make changes in bookstore financials
  • Important points to consider when making short- and long-term budgets based on ABACUS data

Information on how and when to submit your data to participate in the ABACUS report

Michael Becher, Industry Insights (Dublin, OH); Jamie Fiocco, Flyleaf Books (Chapel Hill, NC); Dan Cullen, ABA (White Plains, NY)
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Bringing Play and Revenue into the Store: Board Games are Back!

Wednesday, January 23, 2019 -
10:40am to 11:40am
Location: 
220 Upper East ACC
Room: 
Ruidoso

If the thought of playing board games brings up childhood memories of Monopoly and Risk and not much else, you have some catching up to do. Board games are a hot trend and a growing business. And they’ve grown a lot more sophisticated than what you might remember. The popular digital games that have made the leap to board games, the games inspired by viral internet challenges, and the traditional games of your childhood all have something in common: face-to-face social interaction, which is a key component of successful independent bookstores. Come hear from booksellers who have integrated board games and play nights into their sales and events. An independent board game seller joins the panel to discuss the aspects of his business and how booksellers can bring games -- and customers -- into the bookstore.

Victor Briseno, Slice and Dice Pizzeria (Albuquerque, NM); Todd Dickinson, Aaron's Books (Lititz, PA); Andrea Jones, The Galaxy Bookshop (Hardwick, VT); John Ward, The Game Manufacturers Association (Columbus, OH)
Education Material Format: 

Yes She Can: Programs and Partnerships to Empower Women

Wednesday, January 23, 2019 -
2:10pm to 3:10pm
Location: 
220 Upper East ACC
Room: 
Ruidoso

Join your colleagues for a discussion on creating events and opportunities to highlight women's voices in the store and larger retail community. Hear from booksellers who are fostering women entrepreneurs, cross-promoting with women-owned businesses, creating dynamic in-store programming, and more. ABA members know that a diverse business district promotes a thriving local economy, and they are finding ways to ensure their stores, their communities, and their business districts are as dynamic and profitable as possible.

Casey Coonerty Protti, Bookshop Santa Cruz (Santa Cruz, CA); Sarah Hollenbeck, Women & Children First (Chicago, IL); Mary Laura Philpott, Parnassus Books (Nashville, TN); Janet Webster Jones, Source Booksellers (Detroit, MI)
Education Material Format: 

Expect the Unexpected: Planning for Store Longevity

Friday, January 25, 2019 -
1:45pm to 2:45pm
Location: 
18 Lower West ACC
Room: 
Cochiti/Taos

The ability to stay in business for decades—and longer—means weathering change by staying adaptable and flexible. Customer relationships and sales are just part of the equation that can ensure the longevity of a business and even turn it into a celebrated, longstanding institution. Careful planning and understanding of your store’s resources, a flexible business plan, continuously improving operations, and a culture that willingly embraces change in order to adapt and improve are all factors that influence where your business will be around in 5, 10, or 20 years—or more. A a panel of longtime booksellers will lead this not-to-be-missed conversation.

Glenda Childs, The Doylestown Bookshop (Doylestown, PA); Kelly Estep, Carmichael's Bookstore (Louisville, KY); David Sandberg, Porter Square Books (Cambridge, MA); Paul Hanson, Village Books (Bellingham, WA);
Education Material Format: 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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